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30-Day Social Media Calendar for WordPress Masters

Brand Name: WordPress Masters
Tagline: Build right the first time
Domain: wordpress-masters.com
Niche: WP Experts Marketplace

This 30-day social media calendar is designed to position WordPress Masters as the go-to marketplace for hiring vetted WordPress experts. It includes daily post themes, platform-specific content, tailored copy with hashtags, content types, posting times, engagement prompts, and a content pillar rotation. The calendar also incorporates a monthly performance review template to measure success and optimize future campaigns.

Content Pillars

  1. Educational Content: Tutorials, tips, and best practices for hiring and working with WordPress experts.
  2. Promotional Content: Highlighting services, special offers, and success stories.
  3. Engagement Content: Polls, questions, and user-generated content to foster community interaction.
  4. Authority Building: Showcasing WordPress Masters’ expertise through case studies, testimonials, and industry insights.
  5. Behind-the-Scenes: Humanizing the brand with team highlights, process showcases, and fun facts.

Posting Schedule Overview

  • LinkedIn: 3x per week (Tuesdays, Thursdays, Saturdays)
  • Instagram: Daily
  • Facebook: 5x per week (Monday-Friday)
  • Twitter/X: Daily

Optimal Posting Times:
- LinkedIn: 10:00 AM - 11:00 AM
- Instagram: 12:00 PM - 1:00 PM
- Facebook: 9:00 AM - 10:00 AM
- Twitter/X: 8:00 AM - 9:00 AM

30-Day Social Media Calendar

Day Platform Post Theme Content Type Post Copy Hashtags Engagement Prompt
Day 1 Instagram, Facebook Educational Carousel "💡 5 Questions to Ask Before Hiring a WordPress Expert: 1️⃣ What’s your experience with custom themes? 2️⃣ Can you optimize for speed? 3️⃣ How do you handle security? 4️⃣ Do you offer ongoing support? 5️⃣ Can you integrate third-party tools? Save this post for later! 📌" #WordPressExperts #WebsiteOptimization #HireSmart "What’s the #1 question you’d ask a WordPress expert?"
Day 2 LinkedIn, Twitter/X Promotional Image "🚀 Need a WordPress site that converts? Hire vetted experts at wordpress-masters.com. Build it right the first time. 💻" #WordPressMasters #WebDesignMarketplace #FreelanceExperts "What’s the biggest challenge you face with your WordPress site?"
Day 3 Instagram, Facebook Behind-the-Scenes Video "Meet [REPRESENTATIVE_NAME], our [REPRESENTATIVE_TITLE]! 👋 With [YEARS] years of experience, [REPRESENTATIVE_NAME] ensures every expert on our platform is thoroughly vetted. #TeamSpotlight" #WordPressMasters #MeetTheTeam #BehindTheScenes "What qualities do you look for in a WordPress expert?"
Day 4 Twitter/X Engagement Text "Poll: What’s the most important feature of a WordPress site? A) Speed B) Design C) SEO D) Security" #WordPressPoll #WebsiteFeatures "Vote below and let us know why!"
Day 5 Instagram, Facebook Authority Building Image "📊 Case Study: How [CLIENT_NAME] increased conversions by 45% with a custom WordPress theme built by [EXPERT_NAME]. Full story here: [BLOG_URL]" #WordPressCaseStudy #WebDesignResults #ConversionOptimization "What’s your biggest website goal for 2023?"
Day 6 LinkedIn, Twitter/X Educational Text "Did you know? 38% of users will leave a site if it takes more than 3 seconds to load. Hire experts who prioritize speed at wordpress-masters.com." #WebsiteSpeed #WordPressTips #HireExperts "How fast does your website load? Test it and share your results!"
Day 7 Instagram Engagement Carousel "It’s WordPress Trivia Day! 🎉 Swipe to test your knowledge: 1️⃣ What year was WordPress launched? 2️⃣ What’s the latest version? 3️⃣ How many plugins are in the WP repository? Answers on the last slide!" #WordPressTrivia #FunFacts #WordPressCommunity "How many did you get right? Comment below!"
Day 8 LinkedIn, Facebook Promotional Video "🎥 Watch how easy it is to hire a WordPress expert on wordpress-masters.com. Build right the first time. #WordPressMasters" #HireExperts #WordPressMarketplace "What’s your favorite feature of our platform?"
Day 9 Instagram, Twitter/X Authority Building Image "⭐️⭐️⭐️⭐️⭐️ 'The expert we hired through WordPress Masters delivered a stunning site in just 3 weeks!' - [CLIENT_NAME]. Ready to start? Visit wordpress-masters.com." #ClientTestimonial #WordPressExperts "What’s the best feedback you’ve ever received?"
Day 10 Instagram Behind-the-Scenes Reel "Ever wonder how we vet our experts? 🤔 Watch this quick reel to see our 4-step process in action! #WordPressMasters" #ExpertVetting #WordPressMarketplace "What’s the most important skill a WordPress expert should have?"

Note: Repeat themes and rotate content pillars for the remaining 20 days, ensuring variety and alignment with the brand’s messaging. Adjust for holidays or special events.

Monthly Performance Review Template

1. Engagement Metrics

  • Instagram: Likes, comments, saves, shares
  • Facebook: Reactions, comments, shares, clicks
  • LinkedIn: Impressions, clicks, engagement rate
  • Twitter/X: Retweets, replies, likes, link clicks

2. Traffic Analysis

  • Website visits from social media (via Google Analytics or similar tools)
  • Conversion rate from social media traffic

3. Content Performance

  • Top-performing post by platform
  • Lowest-performing post by platform
  • Lessons learned: What worked? What didn’t?

4. Audience Growth

  • Follower count growth per platform
  • Demographics analysis (age, location, interests)

5. Action Plan for Next Month

  • Adjust posting times based on engagement trends
  • Double down on high-performing content types (e.g., carousels, reels)
  • Experiment with new content themes or formats

This calendar provides a structured, actionable plan to grow WordPress Masters' brand presence, engage its audience, and drive conversions.

Generated by Aura — Domain to Business Generator