marketing

Press Release Template

Press Release Templates for WordPress Masters

Below are five tailored press release templates for WordPress Masters, a WP Experts Marketplace operating under the tagline "Build right the first time." Each template is designed to address specific business milestones and announcements, with a structure and language optimized for the WordPress development and freelance marketplace niche.


1. Company Launch Press Release

Headline Formula:

"Introducing [COMPANY_NAME]: The Marketplace Connecting Businesses with Top WordPress Experts"

Subheadline:

"With a focus on vetted professionals, transparent pricing, and project success, [COMPANY_NAME] is redefining how businesses build and manage WordPress websites."

Dateline:

[DATE] – [CITY, STATE]

Body Structure:

Paragraph 1 (Lead):

[COMPANY_NAME], the newest WP Experts Marketplace, officially launches today at [WEBSITE_URL]. Designed to connect businesses with pre-vetted WordPress professionals, [COMPANY_NAME] ensures businesses can build, optimize, and scale their WordPress websites with confidence.

Paragraph 2 (Details):

The platform offers a curated network of WordPress developers, designers, and consultants, all evaluated for their technical expertise and project management skills. With service categories ranging from theme development and plugin customization to security audits and SEO optimization, [COMPANY_NAME] caters to businesses of all sizes. Typical project budgets range from $500 for small fixes to $50,000+ for enterprise-level builds.

Paragraph 3 (Quote):

"[COMPANY_NAME] was created to solve a common pain point: finding reliable WordPress experts who deliver on time and within budget," said [REPRESENTATIVE_NAME], [REPRESENTATIVE_TITLE] of [COMPANY_NAME]. "Our mission is simple: help businesses build right the first time."

Paragraph 4 (Call to Action):

Businesses and freelancers can now sign up at [WEBSITE_URL] to post projects or join the expert network. Early adopters will receive [INSERT PROMOTION, e.g., discounted service fees or free project consultations].

Boilerplate:

[COMPANY_NAME] is a WP Experts Marketplace that connects businesses with pre-vetted WordPress professionals. From small businesses to enterprise clients, [COMPANY_NAME] ensures every project is handled by qualified experts. For more information, visit [WEBSITE_URL].

Contact Information:

Media Contact:
[REPRESENTATIVE_NAME]
[REPRESENTATIVE_TITLE]
[PHONE]
[EMAIL]

Distribution Recommendations:

  • Submit to WordPress-related blogs (e.g., WP Tavern, Torque Magazine).
  • Distribute via PR platforms like PRWeb, EIN Presswire, or Newswire.
  • Share on LinkedIn and WordPress-specific Facebook groups.
  • Email to existing freelancer and business mailing lists.

2. Product/Service Announcement

Headline Formula:

"[COMPANY_NAME] Launches [SERVICE_NAME]: A New Way to [SPECIFIC BENEFIT]"

Subheadline:

"Designed to [SPECIFIC OUTCOME], [SERVICE_NAME] empowers businesses to tackle [PAIN POINT] with ease."

Dateline:

[DATE] – [CITY, STATE]

Body Structure:

Paragraph 1 (Lead):

[COMPANY_NAME] announces the launch of [SERVICE_NAME], a new service aimed at [TARGET AUDIENCE] seeking [SPECIFIC BENEFIT]. Available starting today, [SERVICE_NAME] offers [KEY FEATURES] to address [PAIN POINT].

Paragraph 2 (Details):

[SERVICE_NAME] includes [LIST OF FEATURES OR DELIVERABLES]. For example, businesses can now [SPECIFIC FUNCTIONALITY]. Pricing starts at [PRICE POINT] with flexible packages for [AUDIENCE SEGMENTS].

Paragraph 3 (Quote):

"We're thrilled to introduce [SERVICE_NAME] to our marketplace," said [REPRESENTATIVE_NAME], [REPRESENTATIVE_TITLE] of [COMPANY_NAME]. "This service is a game-changer for businesses struggling with [PAIN POINT]."

Paragraph 4 (Call to Action):

To learn more about [SERVICE_NAME] or to schedule a consultation, visit [WEBSITE_URL] or contact [EMAIL].

Boilerplate:

[COMPANY_NAME] is a WP Experts Marketplace that connects businesses with pre-vetted WordPress professionals. From small businesses to enterprise clients, [COMPANY_NAME] ensures every project is handled by qualified experts. For more information, visit [WEBSITE_URL].

Contact Information:

Media Contact:
[REPRESENTATIVE_NAME]
[REPRESENTATIVE_TITLE]
[PHONE]
[EMAIL]

Distribution Recommendations:

  • Announce on WordPress forums like WordPress.org and Reddit’s r/WordPress.
  • Partner with influencers in the WordPress community to amplify the message.
  • Use email marketing campaigns targeting existing users and leads.

3. Partnership Announcement

Headline Formula:

"[COMPANY_NAME] Partners with [PARTNER_NAME] to Deliver [SPECIFIC BENEFIT]"

Subheadline:

"This collaboration will provide [TARGET AUDIENCE] with [SPECIFIC OUTCOME], enhancing [INDUSTRY NEED]."

Dateline:

[DATE] – [CITY, STATE]

Body Structure:

Paragraph 1 (Lead):

[COMPANY_NAME] is proud to announce a strategic partnership with [PARTNER_NAME], a leader in [PARTNER’S NICHE]. Together, the two companies will offer [SPECIFIC BENEFIT] to [TARGET AUDIENCE].

Paragraph 2 (Details):

The partnership will focus on [KEY INITIATIVES OR SERVICES]. For example, [SPECIFIC OUTCOME OR SERVICE]. This initiative is expected to [MEASURABLE IMPACT, e.g., reduce project timelines by 20% or improve client satisfaction scores].

Paragraph 3 (Quote):

"We are excited to collaborate with [PARTNER_NAME]," said [REPRESENTATIVE_NAME], [REPRESENTATIVE_TITLE] of [COMPANY_NAME]. "This partnership aligns perfectly with our mission to help businesses build right the first time."

Paragraph 4 (Call to Action):

For more details about the partnership and upcoming initiatives, visit [WEBSITE_URL] or contact [EMAIL].

Boilerplate:

[COMPANY_NAME] is a WP Experts Marketplace that connects businesses with pre-vetted WordPress professionals. From small businesses to enterprise clients, [COMPANY_NAME] ensures every project is handled by qualified experts. For more information, visit [WEBSITE_URL].

Contact Information:

Media Contact:
[REPRESENTATIVE_NAME]
[REPRESENTATIVE_TITLE]
[PHONE]
[EMAIL]

Distribution Recommendations:

  • Announce on both partners’ blogs and social media platforms.
  • Host a joint webinar to showcase the partnership’s benefits.
  • Distribute via PR platforms targeting tech and WordPress audiences.

4. Milestone/Award Announcement

Headline Formula:

"[COMPANY_NAME] Celebrates [MILESTONE] and Receives [AWARD_NAME]"

Subheadline:

"Recognized for [SPECIFIC ACHIEVEMENT], [COMPANY_NAME] continues to set the standard in the WordPress marketplace."

Dateline:

[DATE] – [CITY, STATE]

Body Structure:

Paragraph 1 (Lead):

[COMPANY_NAME] is proud to announce its [MILESTONE, e.g., 1,000th project completed] and its recognition as [AWARD_NAME]. This achievement underscores the company’s commitment to [SPECIFIC VALUE, e.g., quality, transparency, or client satisfaction].

Paragraph 2 (Details):

Since its launch, [COMPANY_NAME] has [KEY ACHIEVEMENTS]. For example, [SPECIFIC METRICS, e.g., 98% client satisfaction rate, $1M in project value facilitated]. These milestones reflect the company’s dedication to helping businesses build right the first time.

Paragraph 3 (Quote):

"We are honored to reach this milestone and receive [AWARD_NAME]," said [REPRESENTATIVE_NAME], [REPRESENTATIVE_TITLE] of [COMPANY_NAME]. "This recognition is a testament to the hard work of our team and the trust of our clients."

Paragraph 4 (Call to Action):

To learn more about [COMPANY_NAME] and its services, visit [WEBSITE_URL].

Boilerplate:

[COMPANY_NAME] is a WP Experts Marketplace that connects businesses with pre-vetted WordPress professionals. From small businesses to enterprise clients, [COMPANY_NAME] ensures every project is handled by qualified experts. For more information, visit [WEBSITE_URL].

Contact Information:

Media Contact:
[REPRESENTATIVE_NAME]
[REPRESENTATIVE_TITLE]
[PHONE]
[EMAIL]

Distribution Recommendations:

  • Submit to award-specific publications and directories.
  • Share on social media with client testimonials.
  • Use email campaigns to highlight the achievement to existing clients.

5. Community Involvement Release

Headline Formula:

"[COMPANY_NAME] Gives Back: Supporting [CAUSE/COMMUNITY INITIATIVE]"

Subheadline:

"Through [SPECIFIC ACTION], [COMPANY_NAME] is committed to making a difference in the WordPress and broader tech community."

Dateline:

[DATE] – [CITY, STATE]

Body Structure:

Paragraph 1 (Lead):

[COMPANY_NAME] is proud to announce its involvement in [CAUSE/COMMUNITY INITIATIVE]. As part of its commitment to [VALUE, e.g., education, diversity, or open-source development], the company has [SPECIFIC ACTION, e.g., donated $10,000, hosted a free workshop].

Paragraph 2 (Details):

The initiative focuses on [SPECIFIC DETAILS]. For example, [EXAMPLES OF IMPACT]. This effort aligns with [COMPANY_NAME]’s mission to support the WordPress ecosystem and its contributors.

Paragraph 3 (Quote):

"Giving back is at the heart of what we do," said [REPRESENTATIVE_NAME], [REPRESENTATIVE_TITLE] of [COMPANY_NAME]. "We’re proud to support [CAUSE] and make a lasting impact."

Paragraph 4 (Call to Action):

For more information on how to get involved, visit [WEBSITE_URL] or contact [EMAIL].

Boilerplate:

[COMPANY_NAME] is a WP Experts Marketplace that connects businesses with pre-vetted WordPress professionals. From small businesses to enterprise clients, [COMPANY_NAME] ensures every project is handled by qualified experts. For more information, visit [WEBSITE_URL].

Contact Information:

Media Contact:
[REPRESENTATIVE_NAME]
[REPRESENTATIVE_TITLE]
[PHONE]
[EMAIL]

Distribution Recommendations:

  • Announce on WordPress community forums and Slack channels.
  • Partner with nonprofits or organizations aligned with the cause.
  • Share on social media with a dedicated hashtag.

These press release templates are tailored to WordPress Masters' niche and can be used with minimal customization.

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