LinkedIn Outreach Strategy for WordPress Masters

Tagline: Build right the first time
Domain: wordpress-masters.com
Niche: WP Experts Marketplace

Connection Request Templates (5 Variants by Persona)

1. Persona: Agency Owners (Digital Marketing/Creative Agencies)

Template:
Hi [FIRST_NAME],
I noticed that your agency, [AGENCY_NAME], specializes in [SPECIFIC NICHE, e.g., eCommerce, SaaS, etc.]. At WordPress Masters, we help agencies like yours connect with pre-vetted WordPress experts to deliver client projects on time and within budget.

Would love to connect and explore how we can support your team’s next WordPress project!

Best regards,
[YOUR_NAME]

2. Persona: Small Business Owners (Non-Technical)

Template:
Hi [FIRST_NAME],
I came across your profile and saw that you’re running [BUSINESS_NAME]. Many business owners like you find it challenging to hire reliable WordPress developers for website updates or new projects.

At WordPress Masters, we connect businesses with pre-vetted WordPress experts who deliver high-quality work with clear timelines and fair pricing. Let’s connect—I’d love to share more!

Best,
[YOUR_NAME]

3. Persona: Freelance Developers

Template:
Hi [FIRST_NAME],
I see you’re a skilled WordPress developer with expertise in [SPECIFIC SKILL, e.g., custom theme development, WooCommerce integrations]. At WordPress Masters, we connect top-tier WordPress developers with clients who value quality and professionalism.

Let’s connect—I’d love to share how we can help you grow your client base and focus on what you do best: building amazing websites!

Cheers,
[YOUR_NAME]

4. Persona: Marketing Managers (Mid-Sized Companies)

Template:
Hi [FIRST_NAME],
I noticed your work as [TITLE] at [COMPANY_NAME]. Managing a company’s digital presence is no small feat, especially when it comes to maintaining a high-performing WordPress site.

At WordPress Masters, we connect businesses like yours with pre-vetted WordPress experts to handle everything from custom development to performance optimization. Let’s connect—I’d love to discuss how we can support your team!

Best regards,
[YOUR_NAME]

5. Persona: Startup Founders

Template:
Hi [FIRST_NAME],
I see you’re building [STARTUP_NAME]—exciting work! Many startups struggle to find reliable WordPress developers who understand the importance of speed, scalability, and budget constraints.

At WordPress Masters, we’ve built a marketplace of pre-vetted WordPress experts who specialize in helping startups like yours launch and scale their websites. Let’s connect—I’d love to share more!

Best,
[YOUR_NAME]

Follow-Up Message Sequence (5 Touches)

Touch 1: Welcome Message

Hi [FIRST_NAME],
Thanks for connecting! At WordPress Masters, we specialize in connecting businesses with top-tier WordPress experts for projects like [EXAMPLE: custom theme development, plugin creation, or performance optimization].

If you’re currently working on a WordPress project or have one coming up, I’d love to share how we can help you find the right expert to get it done right the first time.

Let me know if you’d like to chat!

Best,
[YOUR_NAME]

Touch 2: Value Add (3 Days Later)

Hi [FIRST_NAME],
I wanted to share a quick resource that might be helpful: [LINK TO BLOG POST OR CASE STUDY]. It’s a guide on [TOPIC, e.g., “How to Choose the Right WordPress Developer for Your Business”].

If you’re working on a WordPress project or considering one, this might give you some useful insights. Let me know if you’d like to discuss your specific needs—I’d be happy to help!

Best regards,
[YOUR_NAME]

Touch 3: Social Proof (7 Days Later)

Hi [FIRST_NAME],
I wanted to quickly share how we recently helped [CLIENT_NAME] with their WordPress project. They were struggling with [SPECIFIC ISSUE, e.g., slow site speed, plugin conflicts, etc.], and our expert marketplace connected them with a developer who delivered a solution in just [TIMEFRAME].

If you’re facing similar challenges or have a project in mind, let’s schedule a quick call to see how we can help.

Best,
[YOUR_NAME]

Touch 4: Offer a Free Consultation (10 Days Later)

Hi [FIRST_NAME],
I hope this message finds you well! I’d love to offer you a free 15-minute consultation to discuss any WordPress projects or challenges you’re currently facing.

Whether it’s a new website, custom development, or just ongoing maintenance, we can connect you with the right expert to get it done efficiently and affordably.

Let me know if you’d like to schedule a time!

Best regards,
[YOUR_NAME]

Touch 5: Final Nudge (15 Days Later)

Hi [FIRST_NAME],
I know you’re busy, so I’ll keep this short. If you’re still looking for a reliable WordPress expert for your next project, I’d love to help.

We’ve successfully connected hundreds of businesses with developers who deliver on time and within budget. Let me know if you’d like to learn more—I’d be happy to help!

Best regards,
[YOUR_NAME]

Content Engagement Strategy

1. Identify and Follow Relevant Hashtags

• WordPressDevelopment

• WebDesign

• DigitalMarketing

• EcommerceWebsites

• WebsiteOptimization

2. Engage with Content

• Like and comment on posts by target personas (e.g., agency owners, marketing managers).
• Share insights in comments, such as “We often see this issue with WordPress sites. A quick fix is [SOLUTION].”

3. Share Client Success Stories

• Post short case studies with visuals (before/after screenshots, testimonials).
• Example: “We recently helped [CLIENT_NAME] improve their WordPress site speed by 40%. Here’s how we did it: [LINK].”

InMail Templates

1. InMail for Agency Owners

Subject: Supporting Your Agency’s WordPress Projects
Hi [FIRST_NAME],
I noticed your agency, [AGENCY_NAME], specializes in [NICHE]. Many agencies like yours use WordPress Masters to find pre-vetted developers for client projects.

Our experts specialize in [EXAMPLES: WooCommerce setups, custom themes, plugin development]. Let me know if you’d like to explore how we can support your team!

Best regards,
[YOUR_NAME]

2. InMail for Marketing Managers

Subject: Simplifying Your WordPress Challenges
Hi [FIRST_NAME],
Managing a WordPress site can be time-consuming, especially when technical issues arise. At WordPress Masters, we connect businesses like [COMPANY_NAME] with expert developers who handle everything from site optimization to custom builds.

Would you be open to a quick call to discuss how we can help?

Best,
[YOUR_NAME]

Group Participation Strategy

1. Join Relevant Groups
   - WordPress Professionals
   - WordPress Developers Hub
   - Digital Marketing & Web Design Professionals

2. Engage in Discussions
   - Answer questions about WordPress development, plugins, and themes.
   - Share valuable resources, such as blog posts or guides.

3. Post Thought-Provoking Questions
   - Example: “What’s your go-to plugin for optimizing WordPress site speed?”

Thought Leadership Posting Plan

1. Weekly Posts
   - Monday: Share a client success story.
   - Wednesday: Post a tip or “how-to” related to WordPress.
   - Friday: Share an industry trend or insight.

2. Monthly Webinars
   - Host webinars on topics like “How to Choose the Right WordPress Developer” or “Top 5 WordPress Plugins for eCommerce.”

3. Content Themes
   - WordPress optimization tips.
   - Common pitfalls in WordPress development.
   - Cost-effective WordPress solutions for small businesses.

Profile Optimization Checklist

• Headline: “Helping Businesses Find Pre-Vetted WordPress Experts | WordPress Masters”
• About Section:
• Clearly state the value proposition: “At WordPress Masters, we connect businesses with pre-vetted WordPress experts to ensure projects are done right the first time. Whether it’s custom development, site optimization, or ongoing support, we’ve got you covered.”

• Include a call-to-action: “Visit wordpress-masters.com or message me to learn more!”

• Experience Section:

• Highlight your role at WordPress Masters.

• Include measurable achievements (e.g., “Connected 100+ businesses with WordPress experts in 2023”).

• Featured Section:

• Add links to case studies, testimonials, or blog posts.

• Skills:

• WordPress Development
• Web Design
• Digital Marketing

This LinkedIn strategy is tailored to the WordPress Masters niche and provides actionable steps to build meaningful connections, generate leads, and establish thought leadership in the WP Experts Marketplace.