marketing

Cold Email Sequences

Cold Email Sequences for Wedding Secrets: Insider Planning Hub

Initial Outreach Sequence (5 Emails Over 21 Days)

Email 1: Introduction & Value Proposition

Subject Line A: "Your Secret to a Stunning Wedding Without Breaking the Bank"
Subject Line B: "Unlock Insider Wedding Deals You Won’t Find Anywhere Else"

Body Copy:
Hi [FIRST_NAME],

Planning a wedding can feel overwhelming — but it doesn’t have to be. At Wedding Secrets, we help couples like you create stunning weddings while saving thousands of dollars.

Our Insider Planning Hub gives you:
- Exclusive vendor discounts (save up to 30% on venues, florists, and photographers).
- Step-by-step planning guides tailored to your timeline.
- Access to real reviews and tips from couples who’ve been in your shoes.

You deserve a beautiful wedding without the stress or overspending. Let us show you how.

CTA:
👉 Click here to discover your wedding planning secrets

Looking forward to helping you plan your dream day!

Warm regards,
[REPRESENTATIVE_NAME]
[REPRESENTATIVE_TITLE]
[EMAIL] | [PHONE]

Send Timing: Day 1 (Tuesday or Wednesday morning)
Follow-Up Trigger: If recipient does not open within 48 hours, resend with Subject Line B.


Email 2: Social Proof & Credibility

Subject Line A: "See How [FIRST_NAME] Saved $3,000 on Their Wedding"
Subject Line B: "Real Weddings, Real Savings: [FIRST_NAME]’s Story"

Body Copy:
Hi [FIRST_NAME],

I wanted to share a quick story about one of our members, [CLIENT_NAME], who recently used Wedding Secrets to plan their wedding.

They saved $3,000 on their venue by accessing one of our exclusive vendor discounts. They also used our customized timeline tool to stay organized and stress-free.

Here’s what they said:
"Wedding Secrets made planning so much easier. I felt confident knowing I was getting the best deals and staying on track."

We’d love to help you create your own success story.

CTA:
👉 Join now and start saving today

Best,
[REPRESENTATIVE_NAME]
[REPRESENTATIVE_TITLE]
[EMAIL] | [PHONE]

Send Timing: Day 4 (Friday morning)
Follow-Up Trigger: If recipient clicks but does not sign up, send a reminder email on Day 7.


Email 3: Overcoming Objections

Subject Line A: "Worried About Hidden Costs? Let’s Talk."
Subject Line B: "Planning a Wedding Shouldn’t Be This Hard"

Body Copy:
Hi [FIRST_NAME],

I know wedding planning can feel like a never-ending list of decisions and expenses. That’s why we created Wedding Secrets — to simplify the process and help you save money.

Here’s how we address common concerns:
- "Will this actually save me money?" Yes! Our members save an average of $2,500 by accessing exclusive discounts.
- "I don’t have time to plan." Our tools are designed to save you time with ready-to-use templates and checklists.
- "Is this worth it?" Absolutely. A single vendor discount can pay for your membership — and then some.

Let us help you plan beauty and pay less.

CTA:
👉 Sign up now and start planning smarter

Best,
[REPRESENTATIVE_NAME]
[REPRESENTATIVE_TITLE]
[EMAIL] | [PHONE]

Send Timing: Day 7 (Monday afternoon)
Follow-Up Trigger: If recipient opens but does not click, send Email 4.


Email 4: Urgency

Subject Line A: "Your Exclusive Wedding Discounts Expire Soon"
Subject Line B: "Don’t Miss Out on Savings for Your Big Day"

Body Copy:
Hi [FIRST_NAME],

I noticed you haven’t signed up yet, and I wanted to remind you that our exclusive vendor discounts are only available to members.

If you’re planning to book your venue, photographer, or florist soon, now is the time to lock in savings.

Our most popular vendors are offering:
- 15% off venues (average savings: $1,200)
- 20% off photographers (average savings: $800)
- 10% off florists (average savings: $500)

Don’t miss your chance to save big on your wedding.

CTA:
👉 Claim your discounts before they expire

Warm regards,
[REPRESENTATIVE_NAME]
[REPRESENTATIVE_TITLE]
[EMAIL] | [PHONE]

Send Timing: Day 14 (Thursday morning)
Follow-Up Trigger: If recipient clicks but does not sign up, send Email 5.


Email 5: Final Push

Subject Line A: "Last Chance to Save on Your Wedding"
Subject Line B: "Don’t Leave Money on the Table"

Body Copy:
Hi [FIRST_NAME],

This is your last chance to access our exclusive vendor discounts and planning tools.

Here’s what you’ll get as a member of Wedding Secrets:
- Savings of up to $3,000 on top wedding vendors.
- A customized planning timeline to keep you on track.
- Insider tips and advice from real couples.

Don’t wait — your dream wedding is closer (and more affordable) than you think.

CTA:
👉 Sign up now before it’s too late

Best,
[REPRESENTATIVE_NAME]
[REPRESENTATIVE_TITLE]
[EMAIL] | [PHONE]

Send Timing: Day 21 (Monday morning)
Follow-Up Trigger: If recipient does not respond, move to the breakup email.


Referral Request Template

Subject Line A: "Know Someone Planning a Wedding?"
Subject Line B: "Help a Friend Save on Their Wedding"

Body Copy:
Hi [FIRST_NAME],

I hope your wedding planning is going well!

If you know someone who’s recently engaged or planning their wedding, we’d love to help them save money and reduce stress. Our Referral Program makes it easy:

  1. Share this link: [WEBSITE_URL/referral]
  2. Your friend gets $50 off their membership, and you’ll get a $25 gift card as a thank-you.

Let’s help more couples plan beauty and pay less.

Warm regards,
[REPRESENTATIVE_NAME]
[REPRESENTATIVE_TITLE]
[EMAIL] | [PHONE]


Breakup Email

Subject Line A: "We’ll Miss You, [FIRST_NAME]"
Subject Line B: "Still Interested in Saving on Your Wedding?"

Body Copy:
Hi [FIRST_NAME],

I noticed you haven’t joined Wedding Secrets yet, and I wanted to check in one last time.

If you’re still interested in saving money and simplifying your wedding planning, we’d love to have you. If not, no hard feelings — we wish you all the best on your big day!

If you change your mind, we’re always here to help.

CTA:
👉 Sign up anytime at wedding-secrets.net

Warm regards,
[REPRESENTATIVE_NAME]
[REPRESENTATIVE_TITLE]
[EMAIL] | [PHONE]


Re-Engagement Sequence (3 Emails Over 10 Days)

Email 1: Reminder of Value

Subject Line A: "Still Planning Your Wedding?"
Subject Line B: "Save Money on Your Wedding — It’s Not Too Late"

Body Copy:
Hi [FIRST_NAME],

I wanted to remind you about Wedding Secrets, your Insider Planning Hub for a beautiful wedding without the high price tag.

Our members save an average of $2,500 on their weddings. Are you ready to join them?

CTA:
👉 Sign up now and start saving

Warm regards,
[REPRESENTATIVE_NAME]
[REPRESENTATIVE_TITLE]
[EMAIL] | [PHONE]

Send Timing: Day 1
Follow-Up Trigger: If recipient clicks but does not sign up, send Email 2.


Email 2: New Offer

Subject Line A: "Special Offer: Save $50 on Your Membership"
Subject Line B: "Exclusive Discount for [FIRST_NAME]"

Body Copy:
Hi [FIRST_NAME],

As a special thank-you for considering Wedding Secrets, we’re offering you $50 off your membership for the next 48 hours.

Don’t miss this chance to save even more on your wedding.

CTA:
👉 Claim your $50 discount now

Warm regards,
[REPRESENTATIVE_NAME]
[REPRESENTATIVE_TITLE]
[EMAIL] | [PHONE]

Send Timing: Day 4
Follow-Up Trigger: If recipient does not respond, send Email 3.


Email 3: Final Reminder

Subject Line A: "Your $50 Discount Expires Today"
Subject Line B: "Last Chance to Save on Your Membership"

Body Copy:
Hi [FIRST_NAME],

This is your final reminder to claim your $50 discount on a Wedding Secrets membership.

Don’t miss your chance to save money, reduce stress, and plan the wedding of your dreams.

CTA:
👉 Sign up now before your discount expires

Warm regards,
[REPRESENTATIVE_NAME]
[REPRESENTATIVE_TITLE]
[EMAIL] | [PHONE]

Send Timing: Day 10


Meeting Confirmation Flow

Subject Line A: "Your Wedding Planning Call Is Confirmed"
Subject Line B: "Looking Forward to Our Call, [FIRST_NAME]"

Body Copy:
Hi [FIRST_NAME],

Thank you for scheduling a call with Wedding Secrets! Here are the details:

  • Date: [DATE]
  • Time: [TIME]
  • Duration: 30 minutes
  • Meeting Link: [MEETING_LINK]

We’ll discuss your wedding plans, answer your questions, and show you how Wedding Secrets can help you save time and money.

Looking forward to speaking with you!

Warm regards,
[REPRESENTATIVE_NAME]
[REPRESENTATIVE_TITLE]
[EMAIL] | [PHONE]


Deliverability Best Practices

  1. Use a verified email domain ([EMAIL]).
  2. Include a clear unsubscribe link in every email.
  3. Personalize subject lines and body copy with tokens ([FIRST_NAME], etc.).
  4. Avoid spam trigger words (e.g., “free,” “guarantee,” “urgent”).
  5. Test emails for mobile responsiveness.
  6. Monitor open rates and adjust timing or messaging as needed.
  7. Use A/B testing to optimize subject lines and CTAs.

This email sequence is designed to maximize engagement, conversions, and long-term relationships with potential customers in the wedding planning niche.

Generated by Aura — Domain to Business Generator