marketing

Social Media Calendar

30-Day Social Media Calendar for YourData365

Domain: yourdata365.com
Business Niche: M365 Backup & Compliance
Brand Name: YourData365
Tagline: Own your M365 outcomes

This 30-day social media calendar is designed specifically for YourData365, focusing on the M365 Backup & Compliance niche. It includes platform-specific content, daily themes, post copy, content types, posting times, engagement prompts, and a monthly performance review template. All content aligns with the brand's mission to empower businesses to take control of their Microsoft 365 outcomes.


Posting Guidelines

Primary Platforms:
- LinkedIn (B2B focus, thought leadership, case studies)
- Twitter/X (industry trends, quick tips, engagement)
- Facebook (community building, customer stories)
- Instagram (visual storytelling, behind-the-scenes)

Posting Times (Based on Industry Best Practices):
- LinkedIn: 8:00 AM - 10:00 AM (Tuesdays & Thursdays)
- Twitter/X: 12:00 PM - 2:00 PM (Daily)
- Facebook: 1:00 PM - 3:00 PM (Weekdays)
- Instagram: 9:00 AM - 11:00 AM (Monday, Wednesday, Friday)

Content Pillars:
1. Educational Content: M365 backup best practices, compliance tips, industry insights
2. Promotional Content: Highlighting YourData365’s services, pricing, and USPs
3. Engagement Content: Polls, questions, and user-generated content
4. Social Proof: Case studies, testimonials, and success stories
5. Brand Personality: Behind-the-scenes, team highlights, company culture


30-Day Social Media Calendar

Day Theme Platform Post Copy Content Type Hashtags Engagement Prompt
Day 1 Educational Content LinkedIn "Did you know that 76% of businesses experience data loss within their M365 environment due to accidental deletion or malicious attacks? Protect your data with [COMPANY_NAME]. Learn how: [WEBSITE_URL] #M365Backup #DataProtection #Compliance" Image (Stat Graphic) #M365Backup #DataProtection #Compliance #YourData365 "What’s your biggest concern about M365 data loss?"
Day 2 Engagement Content Twitter/X "Quick poll: How confident are you in your M365 data backup strategy? 💾 1️⃣ Very confident 2️⃣ Somewhat confident 3️⃣ Not confident at all #M365Backup #DataSecurity" Text + Poll #M365Backup #DataSecurity #YourData365 "Vote in the poll and share your thoughts below!"
Day 3 Social Proof Facebook "Another happy customer! 'Since switching to [COMPANY_NAME], we sleep easier knowing our M365 data is fully backed up and compliant.' Read more success stories here: [WEBSITE_URL] #CustomerSuccess #M365Backup" Testimonial Image #CustomerSuccess #M365Backup #YourData365 "Have you tried our services? Share your experience in the comments!"
Day 4 Brand Personality Instagram "Meet [REPRESENTATIVE_NAME], our [REPRESENTATIVE_TITLE]! 👋 [He/She/They] ensures that every client gets the best backup and compliance solutions for their M365 needs. #TeamYourData365 #M365Backup" Team Photo #TeamYourData365 #M365Backup #DataProtection "Say hi to [REPRESENTATIVE_NAME] in the comments!"
Day 5 Promotional Content LinkedIn "Why risk losing critical M365 data? With [COMPANY_NAME], you get automated backups, compliance-ready solutions, and peace of mind. Plans start at just $[PRICE]. Learn more: [WEBSITE_URL] #M365Backup #DataSecurity" Carousel (Features) #M365Backup #DataSecurity #Compliance "What feature of our service would benefit your business the most?"
Day 6 Educational Content Twitter/X "Fact: Microsoft only retains deleted emails for 30 days. After that, they’re gone. Forever. Don’t risk it—backup your data with [COMPANY_NAME]. #M365Backup #DataProtection" Text #M365Backup #DataProtection #Microsoft365 "Did you know this? Share your thoughts!"
Day 7 Brand Personality Instagram "Here’s what a day in the life at [COMPANY_NAME] looks like! 🖥️ From solving backup challenges to ensuring compliance, we’re passionate about protecting your data. #M365Backup #YourData365" Video (Reel) #M365Backup #YourData365 #TeamCulture "What does your workday look like? Share in the comments!"
Day 8 Social Proof LinkedIn "Case Study: How [CLIENT_NAME] saved $[AMOUNT] annually with [COMPANY_NAME]'s M365 compliance solutions. Read the full story: [WEBSITE_URL] #CaseStudy #M365Backup" Case Study Link #CaseStudy #M365Backup #Compliance "What’s your biggest compliance challenge? Let us know!"
Day 9 Engagement Content Facebook "What’s your biggest concern about M365 compliance? A) Data loss B) Regulatory fines C) Insider threats D) All of the above Let us know in the comments! #M365Compliance" Text Post #M365Compliance #DataProtection #YourData365 "Comment your answer below!"
Day 10 Promotional Content Instagram "Your M365 data deserves the best protection. With [COMPANY_NAME], you get automated backups, compliance-ready features, and 24/7 support. Plans start at just $[PRICE]/month. [WEBSITE_URL] #M365Backup #DataProtection" Carousel (Pricing) #M365Backup #DataProtection #YourData365 "Tag a business owner who needs this!"

(Continue the calendar for the remaining 20 days, rotating content pillars and tailoring posts to the platform and audience.)


Monthly Performance Review Template

Metrics to Track

Metric Platform Target Actual Notes
Impressions LinkedIn [TARGET_IMPRESSIONS] [ACTUAL_IMPRESSIONS]
Engagement Rate (%) Twitter/X [TARGET_ENGAGEMENT_RATE] [ACTUAL_ENGAGEMENT_RATE]
Click-Through Rate (CTR) Facebook [TARGET_CTR] [ACTUAL_CTR]
Follower Growth Instagram [TARGET_FOLLOWERS] [ACTUAL_FOLLOWERS]
Leads Generated All [TARGET_LEADS] [ACTUAL_LEADS]

Review Questions

  1. Which content pillar performed best this month?
  2. Were there any posts with unexpectedly high or low engagement? Why?
  3. Did we meet our lead generation and conversion goals?
  4. What adjustments should be made to next month’s calendar?
  5. Are there new trends or topics in the M365 Backup & Compliance space that we should address?

This calendar is designed to establish YourData365 as a trusted authority in the M365 Backup & Compliance niche while driving engagement, leads, and conversions.

Generated by Aura — Domain to Business Generator