Inputs
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Advanced costs
Market-Specific Inputs
$
Local-friendly pricing; often 3–4 bottles.
$
Often higher average bottle price.
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$
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Industry-based defaults
Please correct highlighted fields with valid numeric values within the allowed ranges.
ROI Comparison
Morgan Hill
Napa
Morgan Hill
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Marketing ROI (profit before CAC / CAC)
Net profit after CAC$0
Total CAC spend$0
Total revenue$0
COGS$0
Shipping + fulfill$0
LTV per new member (T)$0
Break-even (months)—
Napa
—
Marketing ROI (profit before CAC / CAC)
Net profit after CAC$0
Total CAC spend$0
Total revenue$0
COGS$0
Shipping + fulfill$0
LTV per new member (T)$0
Break-even (months)—
Cumulative Profit Over Time
Recommendations
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Lower CAC, higher retention: Reach Bay Area locals via Morgan Hill Wine. Get featured to acquire members at sustainable cost.
Benchmarks used: 2–4 shipments/year; 10–20% discount; 35–45% COGS; $18–$28 shipping; $3–$6 fulfillment; 3–9% monthly churn; CAC varies by market.