wedding-secrets.net

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"Audience is engaged couples seeking cost-saving, high-quality planning advice.",
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"tagline": "Quality without overspend",
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"name": "The Insider Wedding",
"tagline": "Negotiate with confidence",
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"hero": {
"headline": "Insider Wedding Playbooks That Save Thousands",
"subheadline": "For engaged couples who want quality without overspending, unlock vendor negotiation scripts, budget workflows, and contract red flags, trimming 12–28% off costs within six weeks.",
"hero_body": "Quotes keep creeping up, vendors speak in jargon, and planning time vanishes under decision overload. Generic blogs gloss over contracts and fees, leaving you guessing and paying for avoidable extras. Wedding Secrets gives step-by-step scripts and checklists so you negotiate clearly, protect budgets, and enjoy the process.",
"cta_text": "Start saving today",
"cta_secondary_text": "Preview free guide"
},
"problem": {
"problem_title": "Why does every quote feel like a moving target?",
"problem_body": "Venue minimums shift after a “site visit.” Photography packages hide overtime surcharges. Florists upsell “must-have” upgrades. Contracts bury service charges and corkage. You feel rushed, second-guessing every choice. Wait too long and deposits vanish, budgets balloon, and stress steals the joy.",
"problem_points": [
"Venue “preferred list” limits options and inflates pricing by subtle policy clauses.",
"Ambiguous timelines create overtime fees that add hundreds to final invoices unexpectedly.",
"All-inclusive packages bundle extras you don’t need, diluting value and control.",
"Unclear payment schedules trigger surprise late penalties and strained vendor relationships."
]
},
"solution": {
"solution_title": "Use pro tactics to lock value and clarity",
"solution_body": "Most savings don’t come from haggling— they come from precise scoping and timing. We give you exact words, checklists, and workflows pros use to define deliverables before price. Before: a venue quote at $12,300 with vague service fees. After: $10,420 by firming hours, rentals, and service caps, without losing style.",
"solution_points": [
"Negotiation scripts anchor scope early, reducing venue quotes by 9–17% on average.",
"Timeline calculators cap overtime, trimming photo/video spend by 6–12% without missed moments.",
"Contract red-flag decoder prevents hidden fees, avoiding 3–5 unexpected charges per vendor.",
"Budget workflow prioritizes impact items, keeping total spend within goals by week three.",
"Vendor comparison matrix reveals like-for-like differences, saving 2–4 hours per decision."
]
},
"about": {
"about_title": "Built by wedding insiders",
"about": "Wedding Secrets started after a close friend’s celebration spiraled 27% over budget due to three buried contract clauses. As former coordinators and researchers, we cataloged how vendors price, where fees hide, and what timing unlocks real value. We tested scripts across 38 events and refined them into clear playbooks. Early drafts were clunky; couples needed simpler tools that reduce decisions, not add them. So we built checklists, calculators, and templates that fit real weekends and day jobs. Today, our mission is practical: keep quality high, keep stress low, and keep budgets predictable— without awkward haggling or compromise.",
"mission_statement": "Equip engaged couples with step-by-step negotiation scripts and planning workflows that consistently trim 12–28% from wedding costs while protecting style, clarity, and peace of mind."
},
"features": {
"features": [
{
"title": "Vendor Negotiation Scripts That Earn Respect",
"summary": "Use clear phrasing that vendors trust and respond to quickly.",
"detail": "Get plug-and-play scripts for venues, photographers, florists, and planners. Each script defines scope first, then price, eliminating vague add-ons and securing firm, fair quotes.",
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{
"title": "Budget Workflow That Prevents Creep",
"summary": "Track priorities and caps to keep totals predictable.",
"detail": "A guided flow ranks impact items and sets ceilings before you shop. Real-time checkpoints flag creep early so you adjust before deposits lock in overspend.",
"icon_hint": "chart"
},
{
"title": "Contract Red-Flag Decoder",
"summary": "Spot corkage, service minimums, and overtime traps fast.",
"detail": "We translate legalese into plain English and provide response templates. Avoid common pitfalls like rental restocking fees and vague staffing charges that inflate bills later.",
"icon_hint": "shield"
},
{
"title": "Timeline Calculator That Caps Overtime",
"summary": "Design a day that protects your hours—and your budget.",
"detail": "Drag-and-drop flows help set precise arrival, setup, and tear-down times. Couples typically cut 2.1 hours of overtime without losing a single moment.",
"icon_hint": "clock"
},
{
"title": "Like‑for‑Like Vendor Comparison Matrix",
"summary": "Compare apples-to-apples across packages and inclusions.",
"detail": "Normalize quotes by line item—hours, deliverables, rentals—so you see true value. This avoids cheap-looking offers that hide fee-heavy dependencies.",
"icon_hint": "check"
},
{
"title": "Style‑Safe Savings Playbooks",
"summary": "Trim costs that guests won’t notice, keep wow moments.",
"detail": "Cut hidden setup redundancies and opt for high-impact design swaps. Couples report saving $1,140–$3,280 while preserving their aesthetic.",
"icon_hint": "sparkle"
},
{
"title": "Email Templates For Confident Follow‑ups",
"summary": "Send firm yet friendly notes that move deals forward.",
"detail": "Prewritten emails secure clarifications, concessions, and timelines. Vendors appreciate clarity, and you maintain tone and pace without overthinking every line.",
"icon_hint": "users"
}
]
},
"how_it_works": {
"steps": [
{
"title": "Start with the Quick Win Audit",
"description": "Complete a 25‑minute walkthrough to identify fees and decision bottlenecks. Within 48 hours, you’ll know where to push and what to ignore—instant relief."
},
{
"title": "Scope First, Then Price",
"description": "Use our scripts to define hours, deliverables, and staffing before numbers. In one week, you’ll lock clarity and avoid the add-on spiral—confidence replaces second‑guessing."
},
{
"title": "Build Your Timeline and Budget Caps",
"description": "Set precise times and ceilings in a 60‑minute session. By week two, you’ll prevent overtime and keep totals predictable—goodbye surprise invoices."
},
{
"title": "Compare Vendors Like a Pro",
"description": "Drop quotes into the matrix and spot real value in 30 minutes. Decisions feel calm and informed, not rushed—momentum without pressure."
}
]
},
"stats": {
"items": [
{
"label": "Average venue savings in tests",
"value": "14.8%",
"context": "Measured across internal scenarios using scope‑first scripts for ballroom and barn venues.",
"source_style": "internal_benchmark"
},
{
"label": "Time to first documented win",
"value": "9 days",
"context": "Many couples report a tangible discount or fee removal within their first week.",
"source_style": "customer_survey"
},
{
"label": "Common contract traps flagged",
"value": "5 items",
"context": "Corkage, staffing minimums, overtime, service fees, and rental restocking identified early.",
"source_style": "industry_study"
},
{
"label": "Overtime hours prevented",
"value": "2.3 hours",
"context": "Timeline tools trimmed typical photo/video overtime without cutting ceremony or reception moments.",
"source_style": "internal_benchmark"
},
{
"label": "Checklist completion rate",
"value": "93%",
"context": "Couples using guided workflows complete planning tasks more consistently and calmly.",
"source_style": "customer_survey"
},
{
"label": "Decision time per vendor",
"value": "47 minutes",
"context": "Matrix reduced average decision time from 2 hours to under 1 hour per vendor.",
"source_style": "internal_benchmark"
},
{
"label": "Reported stress reduction",
"value": "41%",
"context": "Users describe clearer choices and fewer surprises after two weeks of guided planning.",
"source_style": "customer_survey"
},
{
"label": "Template and checklist library",
"value": "126 items",
"context": "From scripts to timelines, the toolkit covers common wedding categories end‑to‑end.",
"source_style": "internal_benchmark"
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"testimonials": {
"items": [
{
"name": "Maya L.",
"role": "Bride",
"company": "Personal Wedding Project",
"company_size": "solo",
"segment": "Engaged couples",
"quote": "We used their venue script and dropped our quote by 15.2% without losing our ceremony setup. The contract decoder caught a ‘service minimum’ that would’ve added $620. Planning finally felt fair."
},
{
"name": "Jordan T.",
"role": "Operations Manager",
"company": "Personal Wedding Project",
"company_size": "2-10",
"segment": "Engaged couples",
"quote": "The timeline tool saved 2 overtime hours on photo/video. Our vendor appreciated the clarity and comped setup fees worth $180. No awkward haggling—just clean scope."
},
{
"name": "Priya S.",
"role": "Teacher",
"company": "Personal Wedding Project",
"company_size": "solo",
"segment": "Engaged couples",
"quote": "I loved the emails. Vendors responded faster and with precise numbers. We kept total spend under our cap by week three and still nailed the aesthetic."
},
{
"name": "Alex & Noor",
"role": "Couple",
"company": "Personal Wedding Project",
"company_size": "2-10",
"segment": "Engaged couples",
"quote": "Matrix comparisons stopped the paralysis. We chose our florist in 40 minutes and avoided a rental upsell worth $310. Calm decisions became the norm."
}
]
},
"pricing": {
"tiers": [
{
"name": "Starter Guides",
"price": "Free",
"description": "Essential articles and a sample checklist to get momentum without cost.",
"features": [
"Access foundational planning guides",
"Try one negotiation script",
"Download a sample budget cap worksheet",
"Preview the vendor matrix format"
],
"recommended": false
},
{
"name": "Insider Pass",
"price": "$79",
"description": "Six months of full access to scripts, decoders, and calculators.",
"features": [
"All negotiation scripts and email templates",
"Contract red‑flag decoder with response lines",
"Timeline calculator and budget workflow",
"Vendor comparison matrix and quick‑win audit",
"Member Q&A office hours, monthly"
],
"recommended": true
},
{
"name": "VIP Toolkit",
"price": "$219",
"description": "Lifetime access plus premium playbooks and expert review credits.",
"features": [
"Everything in Insider Pass, lifetime updates",
"Premium style‑safe savings playbooks",
"Two contract review credits with feedback",
"Personalized vendor shortlist blueprint",
"Priority support for time‑sensitive decisions"
],
"recommended": false
}
]
},
"faq": {
"faq_items": [
{
"question": "Is this right for us if we already booked a venue?",
"answer": "Yes. Many savings occur post‑venue: catering, rentals, photo/video, florals, and staff overtime. The scripts and decoders help you tighten scope for remaining vendors and prevent fee creep. You’ll still use the timeline tool to cap overtime. It might NOT be for you if you want a planner to execute everything for you."
},
{
"question": "How quickly can we expect results?",
"answer": "Couples typically see a clear win within 1–2 weeks, like a fee removal or tightened scope at the same price. Our internal tests showed average venue savings of 14.8% using scope‑first scripts. While results vary, the checklist flow ensures progress every session."
},
{
"question": "Why pay for this versus free blogs and forums?",
"answer": "Free content is broad and often skips the specifics that make vendors budge: exact phrasing, scope order, and timing. We provide step‑by‑step scripts, calculators, and matrices you can apply immediately. Forums are helpful for ideas, but they rarely include actionable templates with measurable outcomes."
},
{
"question": "How do you keep our data secure?",
"answer": "We collect minimal information—only what’s needed for your account and saved checklists. We use modern encryption for account data and never sell personal details. You can delete your account and stored files anytime in settings."
},
{
"question": "What’s the ROI on the Insider Pass?",
"answer": "Members commonly report savings between $560 and $3,200 across vendor categories. At $79 for six months, a single waived fee or overtime reduction usually covers the cost. We encourage you to start with high‑impact items first to maximize ROI."
},
{
"question": "Do you receive commissions from recommended products?",
"answer": "Some links are affiliate, including programs such as Amazon Associates, ShareASale, Awin, Impact, Wix, and Rakuten. We only recommend items that align with our quality and value standards. Affiliates never affect your price or our advice."
},
{
"question": "What if our wedding is small or non‑traditional?",
"answer": "The same principles apply: define scope first, compare like‑for‑like, and protect timelines. Whether it’s a backyard celebration or a city hall ceremony, you’ll avoid fees and keep clarity. Our playbooks include minimalist setups and low‑staff timelines."
},
{
"question": "Can we use the toolkit with a planner?",
"answer": "Absolutely. Planners appreciate clear scope and timelines. Share relevant scripts and matrices, and your planner can execute efficiently. This keeps expectations aligned and reduces misunderstandings that lead to fees."
},
{
"question": "What support is included?",
"answer": "Insider Pass includes monthly Q&A office hours and email support. VIP adds review credits for contract feedback and priority responses. We aim to resolve most questions within two business days."
},
{
"question": "Do you guarantee specific savings?",
"answer": "No guarantees. Vendor markets, dates, and styles vary. That said, our test scenarios and member reports consistently show measurable reductions from scope clarity and timeline discipline. We focus on repeatable processes, not promises."
}
]
},
"contact": {
"title": "Questions before you join?",
"description": "We’re happy to help you choose the right plan or confirm fit for your wedding.",
"channels": [
{
"type": "email",
"value": "hello@wedding-secrets.net",
"note": "Typical response within 1–2 business days.",
"icon_hint": "mail"
},
{
"type": "social",
"value": "@weddingsecretsnet",
"note": "Updates, tips, and office hour announcements.",
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},
"cta_final": {
"headline": "Protect your budget. Keep your style.",
"subheadline": "Use the exact words and workflows pros rely on—so your wedding feels calm, clear, and fair.",
"cta_text": "Join Insider Pass",
"supporting_points": [
"Trim 12–28% across vendors without awkward haggling",
"Stop overtime and hidden fees before they land",
"Make confident decisions in under an hour"
]
},
"footer": {
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{
"label": "Planning Guides",
"href": "/guides"
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{
"label": "Pricing",
"href": "/pricing"
},
{
"label": "Privacy Policy",
"href": "/privacy"
},
{
"label": "Terms",
"href": "/terms"
}
],
"legal": "Some product links may be affiliate; recommendations are editorial and unbiased. © Wedding Secrets.",
"address": "Remote-first team; support available globally."
}
}
}