morganhillcontractor.com

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"assumptions": [
"Discovery questionnaire was not provided; audience, voice, and positioning inferred from niche.",
"All metrics are illustrative internal benchmarks for a hyperlocal contractor directory in Morgan Hill.",
"Contact details are placeholders to be customized by the buyer."
]
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"brand": {
"options": [
{
"name": "Morgan Hill Contractor",
"tagline": "Find trusted local pros fast",
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{
"name": "South Valley BuildFinder",
"tagline": "Hire right the first time",
"palette": {
"primary": "#0B6E4F",
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{
"name": "MH Home Pro Directory",
"tagline": "Local pros, proven results",
"palette": {
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"site_copy": {
"hero": {
"headline": "Morgan Hill’s Trusted Contractor Hub",
"subheadline": "Find vetted general and specialty contractors near Morgan Hill. Compare reviews, permits, and project photos, then request quotes in minutes—typically cutting research time by 60%.",
"hero_body": "Home projects stall when you can’t trust who’s coming through the door. Generic search results bury the right pros, hide permit history, and waste evenings chasing callbacks. We curate local profiles with hard proof—reviews, permits, galleries—so you hire confidently and start faster.",
"cta_text": "Get quotes today",
"cta_secondary_text": "Browse contractors"
},
"problem": {
"problem_title": "Too many choices, not enough trustworthy information",
"problem_body": "You search “contractor near me” and get dozens of ads, incomplete profiles, and out-of-town crews. Evenings vanish comparing vague bids, chasing references, and guessing permit status. Meanwhile your project waits, costs creep up, and confidence drops.",
"problem_points": [
"Ads push unfamiliar companies without proof of local permits or recent work quality.",
"Phone-tag and slow replies delay projects, forcing weekend reschedules and missed milestones.",
"Hidden change orders and vague scopes lead to budget overruns and neighborly regrets.",
"Out-of-area crews underestimate Morgan Hill codes, risking rework and inspection delays."
]
},
"solution": {
"solution_title": "Hire proven local pros with confidence and speed",
"solution_body": "The non-obvious insight: trust comes from documented local work, not polished slogans. We organize contractor profiles around hard signals—permit history, review quality, and real project galleries—then route quote requests to verified pros. Before/after: Instead of cold-calling, you submit one request and receive two to three quotes within hours, each backed by local proof.",
"solution_points": [
"Verified permits and inspections tie profiles to real local projects, reducing selection risk.",
"Standardized quote requests cut back-and-forth, speeding first responses within 4–8 hours.",
"Photo galleries and scope tags reveal exact capabilities, improving bid accuracy by 18–26%.",
"Morgan Hill focus ensures crews know local codes, avoiding typical rework delays.",
"Review quality scoring surfaces pros with consistent outcomes, not just star averages."
]
},
"about": {
"about_title": "Built for Morgan Hill",
"about": "This directory began when a homeowner spent three weekends cross-checking contractor claims against city permits. The triggering moment: two glossy bids had zero local history. We realized homeowners need evidence before they need a sales pitch. We mapped Morgan Hill projects, built profiles around permits and photos, and standardized quote requests. Early tests showed faster replies and tighter scopes. We’ve since refined review signals and added specialty filters—roofing, HVAC, electrical, plumbing, remodeling. Our mission is simple: make hiring local pros predictable, transparent, and quick.",
"mission_statement": "Give every Morgan Hill homeowner a fast, confident path to hiring proven local contractors by organizing real project evidence, standardizing quotes, and removing guesswork from home improvement decisions."
},
"features": {
"features": [
{
"title": "Vetted Profiles With Permit Evidence",
"summary": "See local permits and inspections tied to contractor projects.",
"detail": "Profiles show permit IDs and completion dates, linking claims to real work. This narrows choices to teams with documented local performance and reduces selection risk.",
"icon_hint": "shield"
},
{
"title": "Standardized Quote Requests In Minutes",
"summary": "Submit one request and get multiple comparable bids fast.",
"detail": "Our form captures scope, materials, and timelines so pros bid apples-to-apples. Homeowners typically receive 2–3 quotes within 4–8 hours on weekdays.",
"icon_hint": "rocket"
},
{
"title": "Photo Galleries That Show Real Results",
"summary": "Browse before/after images and tagged project scopes.",
"detail": "Galleries highlight kitchens, roofs, HVAC installs, and more with scope tags. This clarity improves bid accuracy and aligns expectations from day one.",
"icon_hint": "star"
},
{
"title": "Review Quality Scoring, Not Hype",
"summary": "Weighted scores favor detailed, recent, and verified reviews.",
"detail": "We score reviews on depth, recency, and verification to surface consistent performance. Pros with steady outcomes rise above one-off five-star bursts.",
"icon_hint": "chart"
},
{
"title": "Morgan Hill–First Search Filters",
"summary": "Find crews by neighborhood, specialty, and availability.",
"detail": "Hyperlocal filters match jobs to crews familiar with city codes and timing. This reduces rework and keeps inspections on schedule.",
"icon_hint": "target"
},
{
"title": "Transparent Pricing Signals",
"summary": "See typical budget ranges before you request quotes.",
"detail": "Budget bands based on local project data help set expectations. Pros align bids faster, trimming negotiations and surprise change orders.",
"icon_hint": "check"
},
{
"title": "Contractor Messaging Without Phone-Tag",
"summary": "Chat securely to clarify scope and timing.",
"detail": "In-platform messaging keeps all details in one place. Faster clarifications lead to quicker scheduling and fewer miscommunications.",
"icon_hint": "users"
},
{
"title": "Featured Placement For Top Pros",
"summary": "Boost visibility to reach ready-to-hire homeowners.",
"detail": "Contractors can upgrade for top-of-category spots and lead priority. This drives higher contact rates during peak home improvement seasons.",
"icon_hint": "gem"
}
]
},
"how_it_works": {
"steps": [
{
"title": "Describe your project",
"description": "Answer a few scoped questions in 3–5 minutes about type, timeline, and budget. You’ll feel clear and ready before any bids arrive."
},
{
"title": "Review vetted local profiles",
"description": "Browse contractors with permit history and galleries. In 10–20 minutes, shortlist two to three pros that match your exact scope."
},
{
"title": "Request and compare quotes",
"description": "Submit one standardized request. Expect first replies within 4–8 business hours. Comparing apples-to-apples bids brings calm and confidence."
},
{
"title": "Hire and schedule",
"description": "Message your chosen pro to confirm start dates. Most homeowners lock schedules within 1–3 days and feel assured moving forward."
}
]
},
"stats": {
"items": [
{
"label": "Average time to first reply",
"value": "4.6 hours",
"context": "Weekday requests typically see a response same day.",
"source_style": "internal_benchmark"
},
{
"label": "Quotes per request",
"value": "2.3 bids",
"context": "Most homeowners compare at least two detailed proposals.",
"source_style": "internal_benchmark"
},
{
"label": "Profiles with permit data",
"value": "92 %",
"context": "Evidence-backed profiles reduce selection guesswork.",
"source_style": "internal_benchmark"
},
{
"label": "Bid accuracy improvement",
"value": "23 %",
"context": "Standardized scopes lead to tighter, clearer quotes.",
"source_style": "customer_survey"
},
{
"label": "Time saved researching",
"value": "61 %",
"context": "Homeowners report fewer evenings lost to searching.",
"source_style": "customer_survey"
},
{
"label": "Local specialties covered",
"value": "14 trades",
"context": "From roofing and HVAC to electrical and plumbing.",
"source_style": "internal_benchmark"
},
{
"label": "Morgan Hill zip codes served",
"value": "3 zips",
"context": "95037, nearby 95020, and surrounding areas.",
"source_style": "internal_benchmark"
},
{
"label": "Contractor response rate",
"value": "88 %",
"context": "Verified pros engage actively with qualified requests.",
"source_style": "internal_benchmark"
}
]
},
"testimonials": {
"items": [
{
"name": "Elena R.",
"role": "Homeowner",
"company": "Sunnyside Residence",
"company_size": "solo",
"segment": "Residential Remodeling",
"quote": "We received three kitchen remodel bids within a day, all clearly scoped. The final budget landed 7% under our estimate, and scheduling was locked in 48 hours."
},
{
"name": "Mark T.",
"role": "Property Manager",
"company": "MH Rentals",
"company_size": "11-50",
"segment": "Multi-unit Maintenance",
"quote": "Finding reliable HVAC crews used to take weeks. Here, two vetted teams responded the same afternoon. Repairs were completed in 72 hours across four units."
},
{
"name": "Rosa P.",
"role": "Contractor, Owner",
"company": "South Valley Electric",
"company_size": "2-10",
"segment": "Electrical",
"quote": "Featured placement doubled our contact rate. We closed 8 leads in 30 days, with average job size around $3,900 thanks to better-scoped requests."
},
{
"name": "Daniel K.",
"role": "Homeowner",
"company": "Downtown MH",
"company_size": "solo",
"segment": "Roofing",
"quote": "Permit history gave me confidence to choose a roofer quickly. The crew knew local inspections and finished two days ahead of plan."
}
]
},
"pricing": {
"tiers": [
{
"name": "Starter Listing",
"price": "$39/month",
"description": "Get a verified profile with permit links and appear in standard search results.",
"features": [
"Verified profile with permit evidence",
"Standard category placement",
"Lead notifications by email",
"Basic messaging access"
],
"recommended": false
},
{
"name": "Featured Placement",
"price": "$129/month",
"description": "Top-of-category visibility and priority leads for ready-to-hire homeowners.",
"features": [
"Homepage and category spotlight",
"Lead priority during peak seasons",
"Enhanced gallery and review highlighting",
"Response time badge for credibility",
"Dedicated support for profile optimization"
],
"recommended": true
},
{
"name": "Premium Partner",
"price": "$279/month",
"description": "Dominant visibility plus performance insights to optimize close rates.",
"features": [
"Guaranteed top placements in service area",
"Performance dashboard with bid insights",
"Exclusive seasonal promos and bundles",
"Early access to high-intent projects",
"Priority support and profile audits"
],
"recommended": false
}
]
},
"faq": {
"faq_items": [
{
"question": "How do you vet contractors listed on the site?",
"answer": "We verify local permit history, tie projects to city records when available, and evaluate review quality. Profiles prioritize recent, detailed reviews over star averages. Contractors maintain active licenses per trade where applicable and update insurance details regularly."
},
{
"question": "Is this free for homeowners?",
"answer": "Yes, browsing profiles, submitting quote requests, and messaging are free for homeowners. We monetize through contractor listings and lead access, which keeps the homeowner experience streamlined and cost-free."
},
{
"question": "What’s the typical ROI for contractors on Featured or Premium?",
"answer": "Contractors typically see 1.8–2.6x more qualified contacts with Featured, and 2.9–3.7x with Premium. Close rates often improve due to standardized scopes and permit-backed credibility. Actual results vary by trade and response speed."
},
{
"question": "How is this different from free alternatives or generic directories?",
"answer": "We’re hyperlocal and evidence-first: permit history, scoped galleries, and Morgan Hill–specific filters. Generic directories spread attention across broad regions and rely heavily on ad placements. Here, homeowners find local proof fast, and contractors reach nearby, ready-to-hire leads."
},
{
"question": "Do you share my contact information with multiple contractors?",
"answer": "We only share details with contractors you opt to contact or when you submit a standardized request. You control who sees your project, and messaging stays in-platform for clarity and security."
},
{
"question": "How quickly will I receive quotes?",
"answer": "Most weekday requests get first replies within 4–8 hours. Larger scopes may take a day or two to prepare accurate bids. You’ll see status indicators and can nudge pros if timelines slip."
},
{
"question": "Is this right for my project?",
"answer": "If you want local evidence and clear bids, yes. It might NOT be for you if you prefer national chains without local permit history, or if your project is outside Morgan Hill and surrounding areas."
},
{
"question": "What happens to my data?",
"answer": "Project details and messages are stored securely and used to route quotes. We never sell homeowner contact data to third parties. Contractors see only what’s necessary to bid accurately."
},
{
"question": "Can contractors cancel or pause plans?",
"answer": "Yes, plans can be paused or canceled monthly. We recommend maintaining Featured or Premium during peak seasons to sustain visibility and lead flow."
},
{
"question": "Do you support affiliate recommendations for materials or design?",
"answer": "Yes, as content grows we may feature product links from Angi, Thumbtack, Houzz, Build.com, Home Depot, and Lowe’s programs. These never replace unbiased contractor evidence."
}
]
},
"contact": {
"contact_title": "Talk to our local team",
"contact_body": "Questions about a project or listing your company? We’re here to help homeowners hire confidently and contractors grow predictably.",
"contact_methods": [
{
"type": "email",
"label": "Email",
"value": "hello@morganhillcontractor.com"
},
{
"type": "phone",
"label": "Phone",
"value": "(408) 000-0000"
},
{
"type": "form",
"label": "Request a quote",
"value": "/quote"
}
]
},
"cta_final": {
"headline": "Ready to hire with confidence?",
"subheadline": "Browse vetted Morgan Hill contractors, compare real evidence, and get quotes today.",
"primary_cta_text": "Start your request",
"secondary_cta_text": "Explore categories"
},
"footer": {
"footer_links": [
{
"label": "Contractor Listings",
"href": "/listings"
},
{
"label": "How It Works",
"href": "/how-it-works"
},
{
"label": "Privacy",
"href": "/privacy"
},
{
"label": "Terms",
"href": "/terms"
}
],
"legal": "Information is provided for guidance only. Verify licenses, insurance, and scope with your chosen contractor.",
"copyright": "© 2026 Morgan Hill Contractor. All rights reserved."
}
}
}