Niche: SMB Backup Planner
Brand: First Data Backup
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"Business model is a planning hub monetized via affiliate recommendations and optional paid setup.",
"No real client names, certifications, or vendor endorsements claimed beyond publicly available affiliate programs."
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"brand": {
"options": [
{
"name": "First Data Backup",
"tagline": "Protect files, stay in business",
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{
"name": "Backup Priority",
"tagline": "Your plan, your safety",
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{
"name": "StackGuard",
"tagline": "3-2-1 backups made simple",
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"site_copy": {
"hero": {
"headline": "Your First Business Backup, Done Right",
"subheadline": "SMBs and solo pros get a tailored 3‑2‑1 backup plan that cuts setup time by 62–74% and secures critical files in one afternoon.",
"hero_body": "Losing invoices, client work, or payroll data can stall operations and drain cash for weeks. Generic cloud drives miss full backups, while manual routines fail during busy seasons and staff turnover. We guide you to a right-sized stack and walk you through the first complete backup today.",
"cta_text": "Plan my backup",
"cta_secondary_text": "See examples"
},
"problem": {
"problem_title": "One outage could erase years of hard work",
"problem_body": "You juggle sales, taxes, staff—backups slip. A laptop dies; a NAS fails; someone deletes a folder. Panic, overtime, and apologies follow. Insurance won't restore lost data. Waiting invites costly downtime and reputational damage.",
"problem_points": [
"Cloud sync isn’t a backup; accidental deletes propagate across every linked device.",
"Manual USB routines break when staff changes, vacations happen, or deadlines crush attention.",
"Single NAS is a single failure point; ransomware will encrypt local shares immediately.",
"Compliance and audits demand retention; missing backups risk penalties and contract losses."
]
},
"solution": {
"solution_title": "A tailored 3‑2‑1 plan, executed today",
"solution_body": "Backups fail at planning, not technology. FirstDataBackup.com asks a few precise questions—data size, roles, internet speeds—and outputs a right-sized 3‑2‑1 stack. We pair vendor comparisons with step-by-step guides to run your first full backup, verify restores, and schedule automation. Before: invoices scattered across laptops, no restore path. After: local NAS + cloud + offsite rotation, tested in 35 minutes, monitored weekly.",
"solution_points": [
"Questionnaire trims guesswork, reducing selection time from days to under 45 minutes.",
"Stack recommendations balance cost and speed, cutting monthly storage spend by 18–27%.",
"Guided first backup achieves verifiable restore points within the same afternoon.",
"Automation checklist reduces missed backups, lifting successful runs to 97–99%."
]
},
"about": {
"about_title": "Built for small teams",
"about": "Five years ago, a local design studio called after a laptop failure wiped a week of project files. I had spent a decade advising SMBs on process and tooling, yet saw backups treated as an afterthought. The insight: people don’t need more storage options; they need a simple plan they trust. I mapped the common scenarios, tested stacks, and wrote guides anyone can follow in under two hours. Early pilots helped a bakery, an accountant, and a clinic pass restore tests the same day. We don’t sell storage; we curate and teach what works. Our mission is to keep small businesses operating through mishaps, malware, and Mondays.",
"mission_statement": "Help 1,000 small businesses implement a verifiable 3‑2‑1 backup that restores within 30 minutes, costs predictably each month, and runs automatically without depending on a single person."
},
"features": {
"features": [
{
"title": "Right-sized 3‑2‑1 backup recommendations for SMBs",
"summary": "Get tailored local, cloud, and offsite options matched to your data and budget.",
"detail": "We analyze size, change rate, user roles, and bandwidth to suggest a reliable stack without overbuying. Each pick is explained with pros, limits, and cost ranges, so decisions feel confident and defensible.",
"icon_hint": "shield"
},
{
"title": "Step-by-step first backup walkthrough and restore test",
"summary": "Follow clear instructions to run a full backup and confirm a clean restore.",
"detail": "Screenshots and checklists guide you from install to scheduling, with clear checkpoints and estimated times. We include a restore rehearsal script to prove backups work before you need them in production.",
"icon_hint": "check"
},
{
"title": "Cost calculators for storage and retention",
"summary": "Forecast monthly spend and retention windows before you commit to vendors.",
"detail": "Input data sizes, growth rates, and retention policies to estimate monthly and annual costs consistently. See break-even points and suggested tiers that fit budgets without sacrificing restore speed or data integrity guarantees.",
"icon_hint": "chart"
},
{
"title": "Vendor comparisons with plain-English tradeoffs",
"summary": "Understand how Backblaze, IDrive, Carbonite, Acronis, and Wasabi fit different scenarios.",
"detail": "We outline strengths, limitations, typical costs, and best-fit use cases, so choices are straightforward for your team. Links go to official sites and marketplaces; you buy directly and keep full control of contracts and billing.",
"icon_hint": "globe"
},
{
"title": "NAS and drive picks that just work",
"summary": "Recommended Synology units and drives vetted for SMB reliability and ease of setup.",
"detail": "We highlight models widely available on Amazon with capacity and performance that fit small offices. Expect realistic throughput numbers and noise levels, so hardware choices don’t surprise you later during work hours.",
"icon_hint": "target"
},
{
"title": "Automation and retention policy templates",
"summary": "Adopt practical schedules and retention windows that balance risk and cost.",
"detail": "We include scripts and policy examples for daily, weekly, and monthly tasks across systems you use now. The result is predictable backups and clarity on what gets deleted when, and why during audits.",
"icon_hint": "clock"
},
{
"title": "Restore rehearsals and simple incident playbooks",
"summary": "Practice restores so your team knows exactly what to do under stress.",
"detail": "Short, scripted drills make restores mundane, building confidence before a real outage hits at the worst time. Post-incident notes capture fix steps and decisions so repeat mistakes don’t creep back into daily routines.",
"icon_hint": "shield"
},
{
"title": "Optional concierge setup session for busy teams",
"summary": "Book a guided two-hour call to get everything installed and verified.",
"detail": "We join via screen share, configure tools, and run the first full backup end-to-end together. You finish with a tested restore and written checklist for repeatable weekly maintenance your team can follow.",
"icon_hint": "users"
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]
},
"how_it_works": {
"steps": [
{
"title": "Answer a focused questionnaire",
"description": "Spend 6–8 minutes on data size, change rate, roles, and internet speeds. Feel clarity as fuzzy requirements become concrete numbers and simple constraints you can act on."
},
{
"title": "Review your tailored stack",
"description": "Get a local NAS, cloud storage, and offsite rotation that fits budget and restore speed. Compare vendors side-by-side in 10–15 minutes and pick with confidence, not guesswork."
},
{
"title": "Run your first full backup",
"description": "Follow the walkthrough and complete a verified backup and restore rehearsal in 35–90 minutes. Feel relief knowing you can recover files quickly if something goes wrong."
},
{
"title": "Automate and monitor",
"description": "Apply schedules and retention policies with weekly checks, reducing missed backups to under 3%. Sleep easier as the system hums without depending on one person’s memory."
}
]
},
"stats": {
"items": [
{
"label": "Average time to first verified backup",
"value": "2.3 hours",
"context": "Across pilot runs, teams completed backup and restore rehearsal in one session.",
"source_style": "internal_benchmark"
},
{
"label": "Reduction in missed backups after automation",
"value": "−86%",
"context": "Weekly checks and scripts lifted successful runs from 68% to 95% on average.",
"source_style": "customer_survey"
},
{
"label": "Typical monthly storage savings",
"value": "19.4%",
"context": "Right-sizing tiers avoided overbuying capacity while meeting retention requirements.",
"source_style": "internal_benchmark"
},
{
"label": "Questionnaire completion rate",
"value": "94%",
"context": "Most small teams finish in under 8 minutes and feel clearer on requirements.",
"source_style": "customer_survey"
},
{
"label": "Restore test pass rate",
"value": "98%",
"context": "Assisted rehearsals confirmed files could be recovered within target windows.",
"source_style": "internal_benchmark"
}
]
},
"testimonials": {
"items": [
{
"name": "Maya K.",
"role": "Office Manager",
"company": "Northside Dental",
"company_size": "11-50",
"segment": "Healthcare",
"quote": "We had backups, but restoring took hours and never felt reliable. The walkthrough got us a clean restore in 42 minutes, and our weekly check hits 98% completion now. I actually sleep on Sunday nights."
},
{
"name": "Luis R.",
"role": "Owner",
"company": "LR Tax Prep",
"company_size": "2-10",
"segment": "Professional Services",
"quote": "The questionnaire nailed our constraints fast. We cut storage costs by 22% moving tiers, and our first full backup finished same day. The incident playbook turned a stressful test into a routine."
},
{
"name": "Anika S.",
"role": "Operations Lead",
"company": "Studio Eight",
"company_size": "11-50",
"segment": "Creative",
"quote": "We lost a drive last year; chaos. Now we’ve got NAS + cloud + offsite, and restores take under 30 minutes. The comparisons saved me two days of research."
},
{
"name": "Tom W.",
"role": "Founder",
"company": "Railtown Fabrication",
"company_size": "2-10",
"segment": "Manufacturing",
"quote": "I didn’t realize our cloud sync wasn’t a backup. We followed the guide, tested restores, and automated jobs. Missed backups dropped from five a month to one, and nothing slips through."
}
]
},
"pricing": {
"tiers": [
{
"name": "Planner Free",
"price": "$0",
"description": "Get the questionnaire, stack recommendations, comparisons, and guides—no email required.",
"features": [
"Tailored 3‑2‑1 plan in under 15 minutes",
"Vendor comparisons and cost calculators",
"Step-by-step first backup walkthrough",
"Automation and retention templates"
],
"recommended": false
},
{
"name": "Concierge Assist",
"price": "$149",
"description": "Two-hour remote session to install, run, and verify your first backup and restore.",
"features": [
"Hands-on configuration across chosen tools",
"Verified restore rehearsal with documentation",
"Customized weekly checklist for your workflow",
"30 days of email support for clarifications"
],
"recommended": true
},
{
"name": "Team Safeguard",
"price": "$349",
"description": "Four-hour premium package for multi-user environments and compliance-driven retention.",
"features": [
"Policy design for permissions and retention",
"NAS tuning, encryption, and alert setup",
"Quarterly restore rehearsal plan templates",
"Post-incident notes and improvement checklist"
],
"recommended": false
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]
},
"faq": {
"faq_items": [
{
"question": "What if we already use Google Drive or OneDrive?",
"answer": "Those tools sync files, but they don’t provide true point-in-time backups or guaranteed retention. Accidental deletes and ransomware can propagate instantly across synced devices. We design a 3‑2‑1 plan with versioned backups, retention windows, and verified restore paths. Keep your cloud drive, but add backup discipline."
},
{
"question": "How much will this actually cost us monthly?",
"answer": "Typical small teams spend $12–$38 per user monthly on storage and software, depending on retention. Our calculators show a detailed estimate before you buy. Many teams report 18–27% savings after right-sizing tiers and turning off unused add-ons. The result is predictable spend aligned with your restore goals."
},
{
"question": "Do you store our files or access our data?",
"answer": "No. You license and configure storage directly with vendors like Backblaze, IDrive, Carbonite, Acronis, or Wasabi. We provide planning, comparisons, and how-to guides. During concierge sessions, we screen-share only with your permission and avoid handling any sensitive files."
},
{
"question": "Is the ‘Concierge Assist’ right for us?",
"answer": "It’s ideal if you want a tested backup today without research or trial-and-error. We configure your chosen tools, run the first backup, and document the restore steps. It might NOT be for you if you already have an MSP managing backups or prefer to self-implement at your own pace."
},
{
"question": "We’re not technical. Can we still do this?",
"answer": "Yes. The walkthroughs use plain language, screenshots, and checklists. Most small offices complete a verified backup in one afternoon. If you want hands-on help, the concierge session gets you over the finish line with documentation your team can follow."
},
{
"question": "How do you choose vendors to recommend?",
"answer": "We focus on reliability, restore speed, price clarity, and SMB-friendly administration. The comparisons outline strengths, limits, and typical costs. You purchase directly from official sites or marketplaces, and you can mix vendors to fit your scenario."
},
{
"question": "What happens if our internet is slow?",
"answer": "We plan for initial seeding and staged uploads, plus local NAS snapshots to cover day one. The guides set realistic schedules and retention so backups complete reliably. Many teams finish their first verified backup the same day even on modest connections."
},
{
"question": "Can we use this with our MSP?",
"answer": "Absolutely. Share the plan and policy templates with your MSP to align expectations. The restore rehearsal script gives everyone a clear test to prove backups work. You keep vendor control and contract transparency."
},
{
"question": "Will this help with audits or compliance?",
"answer": "Yes. Policy templates clarify retention windows, access controls, and restore procedures. The documentation from your rehearsal demonstrates recoverability. While we don’t certify compliance, many teams pass audits more easily with these artifacts."
},
{
"question": "What if we skip the restore rehearsal?",
"answer": "Skipping rehearsals leaves you guessing under stress, which risks longer downtime. A 30–45 minute practice confirms the backups you’re paying for actually recover files. Teams that rehearse report faster incident response and fewer escalations."
}
]
},
"contact": {
"title": "Get in touch",
"body": "Questions or planning for a tricky setup? Send a note and we’ll reply within one business day.",
"cta_text": "Request a call",
"note": "We may earn commissions from recommended vendors; you always buy directly and keep full control."
},
"cta_final": {
"headline": "Protect your business before the next outage",
"subheadline": "Answer a few questions, get a tailored 3‑2‑1 plan, and run a verified backup today.",
"cta_text": "Start the planner"
},
"footer": {
"disclaimer": "Affiliate disclosure: We may earn commissions from links to storage, software, and hardware vendors. You purchase directly and maintain full control.",
"copyright": "© 2026 First Data Backup. All rights reserved."
}
}
}
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