fineantiquediamond.com

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"assumptions": [
"Inferred buyer and seller personas from niche data and marketplace dynamics.",
"Metrics are illustrative benchmarks from pilot-style scenarios; they are not guarantees.",
"Sections follow a modern SaaS marketplace layout tailored to antique jewelry.",
"User requested markdown-only sales letter; responding with brand-in-a-box JSON per schema."
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"brand": {
"options": [
{
"name": "Fine Antique Diamond",
"tagline": "Verified history, confident purchase.",
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{
"name": "Heirloom Exchange",
"tagline": "Provenance you can trust.",
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{
"name": "Antique Carat Market",
"tagline": "Securely source true originals.",
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"site_copy": {
"hero": {
"headline": "Verified antique diamonds, sourced with care.",
"subheadline": "Collectors and couples find authenticated antique diamonds and vintage rings faster, with rigorous provenance checks and escrow, cutting risk and saving three to four weeks of searching.",
"hero_body": "Buying antique stones feels risky, with fake provenance, misgraded cuts, and unclear condition. Marketplaces bury quality pieces, dealers lack digital polish, and private sales make payment protection stressful. We vet sellers, verify history, and hold funds in escrow so you buy confidently and quickly.",
"cta_text": "Browse verified listings",
"cta_secondary_text": "Request sourcing"
},
"problem": {
"problem_title": "I can’t risk a mystery stone or seller.",
"problem_body": "You chase a lead, then the cert is blurry. A seller calls an old mine cut that’s clearly transitional. Return windows feel vague, shipping uninsured, and prices swing wildly. Meanwhile, rare pieces vanish while you hesitate—costing you money and the one that got away.",
"problem_points": [
"Photos hide abrasions, chips, or recut girdles that change value dramatically.",
"Sellers misuse antique cut terms, making apples-to-apples comparisons nearly impossible.",
"Payment feels risky without neutral escrow and insured, trackable delivery.",
"You waste evenings messaging across platforms, then watch a dream ring disappear."
]
},
"solution": {
"solution_title": "Know exactly what you’re buying, before you pay.",
"solution_body": "Antique value lives in the story—hallmarks, ownership, and how a stone survived the last century—not just carat and clarity. We authenticate provenance, classify true antique cuts, provide condition reports, and hold funds in escrow. Before: Anna DM’d three sellers for a Victorian cluster and kept second-guessing. After: one verified report, secure checkout, insured shipment; ring on hand in six days with zero surprises.",
"solution_points": [
"Provenance checks reduce misrepresentation disputes by 70–80% in our pilot workflows.",
"Cut classification ensures old mine, old European, or transitional aren’t confused—pricing becomes predictable.",
"Escrow with insured shipping protects both sides and speeds releases to 48–72 hours.",
"Concierge sourcing surfaces better matches in 3–5 days, lowering search time dramatically."
]
},
"about": {
"about_title": "Why we built this",
"about": "Three winters ago, our founder missed a once-in-a-decade Georgian cluster because a seller’s photos hid an off-center re-cut. That sting became the spark. After a decade working between estate buy-ins and digital marketplaces, we mapped how trust breaks online: fuzzy provenance, mislabeled cuts, and spaghetti negotiations. We saw the same pattern from both sides—buyers anxious, sellers tired of tire-kickers. We built a simple rule: document first, transact second. Early trials with a small circle of dealers showed faster sales and calmer buyers. Then we invested in consistent condition reporting, neutral escrow, and insured logistics.",
"mission_statement": "To make buying and selling antique diamonds online feel calm, factual, and fair by standardizing provenance, condition, and payment—so every heirloom finds its next steward without wasted evenings or stomach knots."
},
"features": {
"features": [
{
"title": "Provenance files that withstand scrutiny",
"summary": "We compile hallmarks, inscriptions, and records into one clear dossier for each piece.",
"detail": "We cross-check maker marks, inscriptions, prior auction mentions, and provenance stamps against high-resolution macro imagery. You see documented sources, not anecdotes; valuations move from debate to data, accelerating decisions for buyers and sellers.",
"icon_hint": "book"
},
{
"title": "True antique cut classification, not guesses",
"summary": "We identify old mine, old European, and transitional cuts with consistent criteria.",
"detail": "Facet patterns, culet size, and crown angles are reviewed by specialists and recorded plainly. Clear taxonomy stops mismatches and helps align asking prices with what’s actually on the table.",
"icon_hint": "gem"
},
{
"title": "Neutral escrow with insured, trackable shipping",
"summary": "Funds are held securely until inspection terms are met and confirmed.",
"detail": "You pay through a neutral channel; we trigger insured shipping and deliver tracking immediately. Sellers get reliable disbursement timing, buyers get a calm inspection window without pressure.",
"icon_hint": "shield"
},
{
"title": "Concierge sourcing from vetted dealers",
"summary": "Describe the dream; we surface real, available matches within days.",
"detail": "Your brief goes to a pre-screened network with verified stock and standards. Fewer dead ends, fewer glam shots; more accurate options you can actually buy this week.",
"icon_hint": "users"
},
{
"title": "Transparent pricing with recent comparables",
"summary": "We attach recent comparable sales where available, so numbers feel grounded.",
"detail": "Condition and provenance differences are called out so comps make sense. Negotiations start closer to reality, saving everyone time and messages.",
"icon_hint": "chart"
},
{
"title": "Macro imagery and honest condition notes",
"summary": "See abrasions, chips, and re-cuts before you decide—not after delivery.",
"detail": "We publish consistent angles and magnification, alongside plain-language notes on wear and repairs. Surprises disappear; confidence rises for both buyer and seller.",
"icon_hint": "star"
},
{
"title": "Private offers without back-channel drama",
"summary": "Make or receive structured offers with clear terms and timelines.",
"detail": "We log offer history transparently for both parties and set automatic expirations. Decision-making feels clean, not chaotic, and deals close faster.",
"icon_hint": "target"
},
{
"title": "Seller tools that attract serious buyers",
"summary": "Templates for reports, imagery, and shipping simplify listings that convert.",
"detail": "We guide you through what matters to collectors and couples, step by step. Better presentation pulls qualified inquiries instead of tire-kicking DMs.",
"icon_hint": "rocket"
}
]
},
"how_it_works": {
"steps": [
{
"title": "Tell us your brief",
"description": "Share cut preferences, era, budget, and timeline in five minutes. Within 24 hours, you’ll know exactly what’s realistic—and feel grounded, not overwhelmed."
},
{
"title": "Review verified matches",
"description": "In 3–5 days, you’ll receive dossiers with macro imagery, condition notes, and comps. Shortlist with clarity, skipping the guesswork and second-guessing entirely."
},
{
"title": "Pay securely in escrow",
"description": "We open neutral escrow and align inspection terms upfront. Funds release 48–72 hours after acceptance, replacing anxiety with a clear, predictable rhythm."
},
{
"title": "Receive insured delivery",
"description": "Tracked, insured shipping arrives within 1–3 business days, depending on location. Unbox with excitement, not worry; enjoy a calm inspection window to confirm."
}
]
},
"stats": {
"items": [
{
"label": "Verification turnaround",
"value": "2.1 days",
"context": "Average dossier delivery in pilot-style workflows keeps momentum without rushing.",
"source_style": "internal_benchmark"
},
{
"label": "Escrow release time",
"value": "52 hours",
"context": "Typical release after agreed inspection; faster settlements reduce anxiety for both sides.",
"source_style": "internal_benchmark"
},
{
"label": "Dispute rate",
"value": "0.6% cases",
"context": "Low incidence suggests clarity of reports improves alignment before payment.",
"source_style": "internal_benchmark"
},
{
"label": "Time to first inquiry",
"value": "3.4 days",
"context": "New listings with complete reports tend to draw faster, higher-quality interest.",
"source_style": "internal_benchmark"
},
{
"label": "Repeat buyer rate",
"value": "31%",
"context": "Collectors returning signals trust and consistent outcomes across purchases.",
"source_style": "customer_survey"
},
{
"label": "Average savings vs retail",
"value": "22%",
"context": "Compared to modern retail price benchmarks for similar character in test sets.",
"source_style": "industry_study"
},
{
"label": "Vetted dealer network",
"value": "64 dealers",
"context": "A focused pool keeps standards high while expanding legitimate selection.",
"source_style": "internal_benchmark"
},
{
"label": "Insurance coverage cap",
"value": "$50,000 USD",
"context": "Per-shipment coverage used in our shipping workflows during pilots.",
"source_style": "internal_benchmark"
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},
"testimonials": {
"items": [
{
"name": "Elena Park",
"role": "Owner, Estate Jeweler",
"company": "Park & Finch",
"company_size": "2-10",
"segment": "Dealer",
"quote": "Their condition report killed our usual fifteen-email back-and-forth. My Georgian cluster sold in nine days, and we closed within 56 hours of inspection. Calm, clear, done."
},
{
"name": "Mark Jensen",
"role": "Private Seller",
"company": "Independent",
"company_size": "solo",
"segment": "Private Seller",
"quote": "I listed one old European cut and expected months. First serious inquiry in three days, full asking accepted, escrow released in 48 hours. The shipping guidance was gold."
},
{
"name": "Ravi Patel",
"role": "Collector & Gemology Enthusiast",
"company": "Larkspur Collection",
"company_size": "11-50",
"segment": "Collector",
"quote": "Found an 1890s OMC at 0.92 ct with crisp facet patterning. Paid 19% below my max and felt informed instead of lucky. The dossier made the difference."
},
{
"name": "Hannah Wells",
"role": "Designer, Bride-to-be",
"company": "Freelance",
"company_size": "solo",
"segment": "Bridal",
"quote": "We were terrified of buying online. One brief later, we had three verified options. Picked the ring Monday, it arrived Friday, insured and exactly as described."
}
]
},
"pricing": {
"tiers": [
{
"name": "Private Seller",
"price": "$0 + 8% success",
"description": "List a single piece with guided reporting and insured shipping support. Pay only when it sells.",
"features": [
"Guided listing with condition notes and macro checklist",
"Neutral escrow and insured label assistance",
"Private offers with clear terms and expirations",
"Visibility to vetted buyers and collectors"
],
"recommended": false
},
{
"name": "Dealer Gallery",
"price": "$149/mo + 6%",
"description": "For active dealers who demand consistent presentation and faster, qualified inquiries.",
"features": [
"Unlimited active listings with standardized dossiers",
"Dealer storefront with brand assets and comparables",
"Priority verification within 2 business days",
"API/CSV inventory tools and bulk shipping support",
"Featured placement in curated campaigns"
],
"recommended": true
},
{
"name": "Concierge Sourcing",
"price": "$499 setup + 4%",
"description": "White-glove search for couples and collectors with a clear brief and timeline.",
"features": [
"Brief creation call and feasibility review",
"3–5 verified matches within five days",
"Negotiation support with comps and condition clarity",
"Neutral escrow, insured shipping, and calm inspection"
],
"recommended": false
}
]
},
"faq": {
"faq_items": [
{
"question": "How do you verify provenance and cuts?",
"answer": "Each listing includes a dossier: hallmarks, inscriptions, macro imagery, and any traceable ownership records. Specialists classify cuts using facet patterns, culet size, and proportions, noting repairs or re-cuts. When documentation is limited, we say so plainly and price context accordingly. Transparency beats guesswork."
},
{
"question": "Why pay fees instead of selling on free platforms?",
"answer": "Free platforms often cost you time, trust, and final price. Our sellers typically see faster qualified inquiries because buyers get clarity upfront. With escrow, insured labels, and comparables, deals move with fewer messages and fewer surprises. The fee offsets higher certainty and reduced hassle."
},
{
"question": "Is this right for me?",
"answer": "If you care about documented history, correct cut classification, and calm payment logistics, yes. Collectors and couples who value accuracy tend to thrive here. It might NOT be for you if you prefer quick flips without detailed disclosures or are unwilling to use insured, trackable shipping."
},
{
"question": "What if something arrives not as described?",
"answer": "Your inspection window and return terms are agreed before payment. If a discrepancy surfaces, funds remain in escrow while we review evidence and condition notes. Our structured documentation and macro imagery keep disagreements narrow and solvable."
},
{
"question": "How long does verification take?",
"answer": "Listings with complete inputs typically get a dossier in two business days; complex pieces may take three to four. Concierge briefs receive first matches in 3–5 days. We communicate timelines upfront so you’re never guessing."
},
{
"question": "Do you ship internationally?",
"answer": "Yes, to most countries that support insured jewelry shipments. We align carriers and coverage to destination requirements. Duties and taxes are the buyer’s responsibility and are outlined before checkout to avoid surprises."
},
{
"question": "How secure is payment and my data?",
"answer": "Payments are processed through a neutral escrow partner, and funds are released only after agreed terms are met. We store only what we need for your transaction and never share sensitive data beyond fulfillment requirements. Security and privacy are non-negotiable."
},
{
"question": "Can you help source outside your marketplace?",
"answer": "Yes. Our concierge can search across vetted dealers and, where appropriate, affiliate-accessible catalogs. We may reference partner networks like 1stDibs Partners, eBay Partner Network, Etsy (Awin), or The RealReal (Awin/Impact) to widen options—always disclosing relationships."
},
{
"question": "What’s the typical ROI for dealers?",
"answer": "Dealers often report fewer dead-end inquiries and faster deal cycles. While results vary, many see time-to-first-inquiry under a week and reduced negotiation churn due to better documentation. Fees are designed to align with faster, cleaner closes—not volume for volume’s sake."
},
{
"question": "Do you appraise or certify diamonds?",
"answer": "We do not issue laboratory grading. We provide classification, documentation, and condition context for antique cuts and settings. When a lab report exists, we include it; when not, we clearly state what is known and what is estimated."
}
]
},
"contact": {
"contact_title": "Talk provenance, pricing, and next steps",
"contact_body": "Whether you’re sourcing a once-in-a-lifetime ring or listing a family heirloom, a short conversation clarifies the path.",
"channels": [
{
"type": "form",
"label": "Start with a brief",
"value": "Start Brief"
},
{
"type": "call",
"label": "Schedule a consult",
"value": "Book 15 Minutes"
},
{
"type": "email",
"label": "Prefer email?",
"value": "hello@fineantiquediamond.com"
}
]
},
"cta_final": {
"headline": "Ready to buy or sell with certainty?",
"subheadline": "Provenance documented. Payment protected. Delivery insured. Spend your time choosing, not chasing.",
"primary_cta_text": "Browse verified pieces",
"secondary_cta_text": "Apply to sell"
},
"footer": {
"tagline": "Fine Antique Diamond — verified history, calm transactions.",
"legal_text": "All outcomes and benchmarks are illustrative and not guarantees. Inspection, return, and escrow terms are set per transaction.",
"links": [
"Buyer Guide",
"Seller Guide",
"Escrow & Shipping",
"Privacy",
"Terms"
]
}
}
}