Here's a comprehensive breakdown of eBay's categories for selling websites/businesses, plus the full strategy for packaging and selling "startup-in-a-box" digital businesses.

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## eBay's Primary Category for This

The dedicated eBay category is **Websites & Businesses for Sale** (Category ID: 67224), nested under **Business & Industrial > Internet Businesses & Websites**. [community.ebay](https://community.ebay.com/t5/Selling/COMPLETE-and-CURRENT-List-of-eBay-Categories/td-p/28167555)

**Direct eBay links:**
- Websites & Businesses for Sale: `ebay.com/b/Websites-Businesses-for-Sale/67224/bn_55185602`
- Internet Businesses: `ebay.com/b/Internet-Businesses/67224`
- Domain Names: `ebay.com/b/Domain-Names/30381/bn_1865597`
- Business & Industrial (parent): `ebay.com/b/Business-Industrial/12576`

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## All eBay Top-Level Categories

| Category | eBay URL Path |
|---|---|
| Antiques | `/b/Antiques/bn_1865564` |
| Art | `/b/Art/bn_1865591` |
| Baby | `/b/Baby/bn_1857024` |
| Books & Magazines | `/b/Books-Magazines/bn_1857029` |
| **Business & Industrial** | `/b/Business-Industrial/12576` |
| Cameras & Photo | `/b/Cameras-Photo/625` |
| Cell Phones & Accessories | `/b/Cell-Phones-Accessories/15032` |
| Clothing, Shoes & Accessories | `/b/Clothing-Shoes-Accessories/11450` |
| Coins & Paper Money | `/b/Coins-Paper-Money/11116` |
| Collectibles | `/b/Collectibles/1` |
| Computers/Tablets & Networking | `/b/Computers-Tablets-Networking/58058` |
| Consumer Electronics | `/b/Consumer-Electronics/293` |
| Crafts | `/b/Crafts/14339` |
| DVDs & Movies | `/b/DVDs-Movies/11232` |
| eBay Motors | `/motors` |
| Health & Beauty | `/b/Health-Beauty/26395` |
| Home & Garden | `/b/Home-Garden/11700` |
| Jewelry & Watches | `/b/Jewelry-Watches/281` |
| Music | `/b/Music/11233` |
| Musical Instruments & Gear | `/b/Musical-Instruments-Gear/619` |
| Pet Supplies | `/b/Pet-Supplies/1281` |
| Real Estate | `/b/Real-Estate/10542` |
| Sporting Goods | `/b/Sporting-Goods/888` |
| Tickets & Experiences | `/b/Tickets-Experiences/1305` |
| Toys & Hobbies | `/b/Toys-Hobbies/220` |
| Video Games & Consoles | `/b/Video-Games-Consoles/1249` |
| **Everything Else** | `/b/Everything-Else/99` |

 [printify](https://printify.com/blog/top-selling-items-on-ebay/)

***

## Top Niches for Website/Business Packages

These are the highest-converting niches for "startup-ready" digital business bundles on eBay: [kkca](https://kkca.io/business-and-finance/advanced-strategies-for-digital-product-sellers-on-ebay-in-2025/)

- **Dropshipping stores** — niche-specific (pet, beauty, home décor) with supplier lists
- **Affiliate marketing sites** — Amazon Associates, ClickBank pre-loaded content blogs
- **Local service lead-gen sites** — lawn care, HVAC, plumbing with GMB setup docs
- **E-commerce stores** — Shopify/WooCommerce with product listings pre-loaded
- **Digital product stores** — resume templates, printables, Canva kits bundled [kkca](https://kkca.io/business-and-finance/advanced-strategies-for-digital-product-sellers-on-ebay-in-2025/)
- **Amazon FBA starter kits** — supplier contacts, listing templates, training docs
- **SaaS/app white-label kits** — resell rights + branding package
- **Domain + social handle bundles** — aged domains with matching IG/TikTok handles
- **Content/news sites** — AdSense-ready WordPress with articles, plugins, theme
- **Agency-in-a-box** — SMMA, SEO, or web design business with templates + contracts

***

## What Makes a "Hit the Ground Running" Package

This is the key value-add that separates $25 listings from $500–$5,000 listings: [entrepreneur](https://www.entrepreneur.com/starting-a-business/fast-track-your-website-plans-turnkey-website/201424)

- **Domain name** (transferred via GoDaddy/Namecheap after purchase)
- **Branded logo** (SVG, PNG, dark/light variants — Canva or AI-generated)
- **Pre-built website** (WordPress, Shopify, or static site — exported/transferred)
- **Business plan document** (executive summary, market analysis, revenue model) [a2xaccounting](https://www.a2xaccounting.com/blog/ebay-business-plan-template)
- **Legal templates** — Terms of Service, Privacy Policy, Refund Policy
- **LLC formation instructions** + EIN application walkthrough
- **Social media profiles** — handles created and credentials included
- **Business email setup** — Google Workspace or Zoho config docs
- **SOP documents** — daily operations, vendor contacts, fulfillment workflows
- **Marketing assets** — email templates, social content calendar, ad copy

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## Listing Methods on eBay

eBay offers three formats; each has different use cases for digital businesses: [lendingtree](https://www.lendingtree.com/business/starting-an-ebay-business/)

| Format | Best For | Notes |
|---|---|---|
| **Classified Ad** | High-value business sales ($500+) | 30-day listing, buyer contacts you directly |
| **Buy It Now** | Templated packages under $500 | Instant purchase, best for volume |
| **Auction** | Domain names or unique niches | Drives price discovery, 7-day run |

**Pro tips:**
- Use **Classified Ad format** for website/business sales — it's specifically designed for this [lendingtree](https://www.lendingtree.com/business/starting-an-ebay-business/)
- Title formula: `[Niche] Turnkey [Business Type] | Ready to Launch | Logo + Docs + Website`
- Accept PayPal Goods & Services or eBay Managed Payments for buyer protection
- Screenshot traffic analytics, revenue, or social proof to add to listing images [upflip](https://www.upflip.com/blog/how-to-start-an-ebay-business)
- Price anchoring: list a "basic" ($49), "standard" ($149), and "premium" ($499) tier of the same niche

***

## Complementary Platforms to Stack With eBay

Don't rely solely on eBay — cross-list on these to maximize reach: [bizbuysell](https://www.bizbuysell.com/business-opportunity/turnkey-remote-ebay-store-fully-managed-and-ready-to-operate/2467057/)

- **Flippa.com** — largest dedicated marketplace for websites/apps
- **Empire Flippers** — premium vetted businesses ($10K+)
- **BizBuySell** — brick-and-mortar + digital hybrids [bizbuysell](https://www.bizbuysell.com/business-opportunity/turnkey-remote-ebay-store-fully-managed-and-ready-to-operate/2467057/)
- **Acquire.com** — SaaS and startup focus
- **Facebook Marketplace / Groups** — "Digital Business for Sale" communities