# The Ultimate Website Discovery Questionnaire

This questionnaire is designed to be used in three ways:
1.  As a script for a conversational AI agent.
2.  As a traditional web form.
3.  As a guide for users to record their answers.

The questions are layered to gather deep insights from a few key areas.

---

## Part 1: The Big Picture - Your Vision & Goals

*   **Question 1: The Story of Your Project**
    *   **Initial Prompt:** Tell me the story of this project. Why are we here today? What is the big-picture goal you want to achieve with this website? Don’t worry about technical details yet, just tell me the story.
    *   **Probing Follow-ups:**
        *   What will a successful outcome look like for you in one year? In five years?
        *   If this website could do only *one* thing perfectly, what would it be?
        *   What are the key metrics (KPIs) we should use to measure success?

*   **Question 2: Your Ideal Audience**
    *   **Initial Prompt:** Describe the most important person this website is for. Who are they? What are their biggest challenges and aspirations? Paint me a picture of this person.
    *   **Probing Follow-ups:**
        *   What does their journey look like from the moment they realize they need something to the moment they find you?
        *   What are their biggest hesitations or objections?
        *   How do they currently solve their problems?

## Part 2: Brand & Identity - The Heart of Your Website

*   **Question 3: Your Brand's Personality**
    *   **Initial Prompt:** If your brand were a person, how would you describe them? What is their personality? What do they sound like? What do they believe in?
    *   **Probing Follow-ups:**
        *   What are your top three core values?
        *   What makes you different from everyone else in your space?
        *   How do you want people to *feel* when they interact with your brand?

*   **Question 4: Visual Style & Inspiration**
    *   **Initial Prompt:** Let's talk about the look and feel. Show me three websites you love, and tell me what you love about them. They don't have to be in your industry.
    *   **Probing Follow-ups:**
        *   Now, show me three websites you *dislike*, and tell me why.
        *   Are there any specific colors, fonts, or images that you feel represent your brand?
        *       *   **Color Palette (Dropdown):** Which of these best describes the color palette you envision? (Options: Warm & Inviting, Cool & Professional, Earthy & Natural, Bold & Vibrant, Monochromatic & Minimalist, Dark & Moody)
    *   **Texture Preference (Dropdown):** What kind of textures or surfaces do you prefer? (Options: Smooth & Clean, Natural & Organic, Geometric & Structured, Glossy & Modern, Soft & Subtle)
    *   **Overall Theme/Style (Dropdown):** Which theme best describes the style you're going for? (Options: Minimalist & Clean, Corporate & Professional, Playful & Creative, Elegant & Luxurious, Tech & Futuristic, Rustic & Handmade, Artsy & Eclectic)
    *   **Open-ended Description:** Feel free to add any other details about the colors, textures, or themes you have in mind.
    *   **Visual Elements:** Are there any visual elements that are a “must-have” or a “must-avoid”? (e.g., specific icons, types of images, animations)

## Part 3: Functionality & Features - What Your Website Will Do

*   **Question 5: The User's Journey**
    *   **Initial Prompt:** Imagine your ideal user lands on your homepage. Walk me through the steps you want them to take. What is the most important action they should perform?
    *   **Probing Follow-ups:**
        *   What are the key pages or sections your websit    *   **Special Modules & Features (Select all that apply):**
        *   [ ] **Core Forms:** Contact Form, Quote Request, Newsletter Signup, Custom Intake Forms
        *   [ ] **Scheduling & Booking:** Automatic Booking System, Calendar Integration, Event Registration
        *   [ ] **Content & Media:** Blog/News Section, Picture Gallery, Video Library, Audio/Podcast Player, Knowledge Base/Wiki
        *   [ ] **AI & Automation:** Chat Support Agent, Voice Agent, Male/Female Auto-Responders, Drip Content Campaigns
        *   [ ] **Membership & Learning:** User Registration/Login, Paid Membership Areas, Online Courses (LMS), Video/Audio Learning Modules
        *   [ ] **E-commerce:** Product Catalog, Shopping Cart, Payment Processing, Digital Downloads
        *   [ ] **Social & Community:** Social Media Feeds, User Forums, Reviews/Testimonials
        *   [ ] **Other:** (Please specify)     *   How will you be using the site for your business and marketing on an ongoing basis?

*   **Question 6: The Future of Your Website**
    *   **Initial Prompt:** Looking ahead, what are your hopes for this website? How will it need to evolve to support your business in the future?
    *   **Probing Follow-ups:**
        *   Are there any integrations with other tools or services we should plan for?
        *   What is your long-term vision for the content on your site?
        *   Do you have any other questions or concerns for us?