Valuation Thesis

Valuation Methodology

How we calculate portfolio value — and what it actually means

1

AI Niche Discovery

Each domain is analyzed by AI to identify 2-4 viable niches with monetization models, traffic potential, and competitive landscape. The AI considers domain semantics, TLD strength, keyword commercial intent, and market opportunity.

2

Traffic Estimation

Monthly visitor estimates based on niche search volume, domain authority potential, TLD multiplier (e.g., .com = 1.0x, .io = 0.7x), and competitive density. Conservative floor with optimistic ceiling.

3

Revenue Model Scoring

Each niche is scored across 6 business models (Affiliate, Digital Products, SaaS, Dropship, Inventory, Services). Revenue projections account for fulfillment costs, overhead, and profit margins specific to each model.

4

Valuation Multiple

Developed value = monthly net profit × industry-standard multiple. Affiliate/Digital: 36x, SaaS: 48x, E-commerce: 24x, Services: 18x. These multiples reflect real acquisition prices on platforms like Flippa, Empire Flippers, and Acquire.com.

5

Portfolio Aggregation

Portfolio value = sum of each domain's best-case developed value. This represents the FULLY DEVELOPED ceiling — what the portfolio would be worth if every domain were built out, generating traffic, and monetized at its best-fit model. This is aspirational value, not liquidation value.

⚠

Important Distinction

Portfolio valuation ≠ liquidation value. The ${{ "{:,.0f}".format(stats.total_portfolio_value) }} figure represents maximum developed potential if every domain is built, trafficked, and monetized. Undeveloped domains (domain-only) are worth 1-5% of developed value. Partially developed (DFY package, no traffic) are worth 10-25%. Revenue-generating sites are worth the full multiple of monthly net profit.

Market Comparables

What DFY (Done-For-You) starter businesses actually sell for in 2026

Product / Platform

Price Range

Includes

Traffic?

Revenue?

Flippa — Starter Sites

Pre-built niche sites, no revenue

$100 — $500

Site + content

No

Flippa — DFY Business Packages

Site + brand + sales materials

$297 — $997

Site + brand + docs

No

Empire Flippers — Established

Revenue-generating sites, verified earnings

$20K — $500K+

Everything + revenue

Yes

Acquire.com — SaaS Listings

SaaS businesses with MRR

$50K — $5M+

Product + users + MRR

Yes

eBay — Business-in-a-Box Kits

Complete starter packages, domain + site + docs

$197 — $497

Domain + site + brand

No

BrandBucket / Squadhelp

Premium brandable domains with logo

$1K — $25K

Domain + logo

No

Shopify Exchange (archived model)

Pre-built Shopify stores, turnkey

$200 — $2K

Store + products

No

Where Aura Packages Sit

An Aura DFY package includes: premium domain, AI-analyzed niche, complete brand identity (colors, tagline, logo concept), 16-section website copy, professional sales letter, hero imagery, and optionally 33 business documents (contracts, SOPs, financial projections, legal templates). This positions Aura packages at the $297 — $997 range for starter/DFY packages without traffic, and significantly higher with the full 33-document business kit.

The full Aura DFY kit replaces $2,000 — $5,000 of agency work (brand design, copywriting, legal docs, business planning) at near-zero marginal cost per package. The 85%+ margin is the engine.

Realization Scenarios

Three paths from portfolio valuation to actual cash — with what each requires

Conservative

${{ "{:,.0f}".format(stats.analyzed * 350) }}

{{ stats.analyzed }} packages × $350 avg

Model: Sell DFY packages on Flippa/eBay at $297-497 BIN. No traffic, no revenue — pure starter kits.

Timeline: Start tonight, sell 5-10/week

Requires: Marketplace listings, ZIP export, basic storefront. No partnerships needed.

Realization: ~3-5% of portfolio valuation

Moderate

${{ "{:,.0f}".format(stats.analyzed * 1500) }}

{{ stats.analyzed }} packages × $1,500 avg

Model: Premium DFY packages with full 33-doc business kit, hosted sites, and partnership referrals (business registration, EIN, incorporation via Tailor Brands or similar).

Timeline: 30-90 days to build pipeline

Requires: Stripe payments, self-hosted storefront, Tailor Brands / LegalZoom partnerships, hosting automation, customer onboarding flow.

Realization: ~10-15% of portfolio valuation

Optimistic

${{ "{:,.0f}".format(stats.total_portfolio_value * 0.15) }}

15% of developed value realized

Model: Build select domains into revenue-generating properties. Deploy sites, drive traffic via SEO/ads, monetize with affiliate/digital products. Sell proven earners at 24-48x monthly.

Timeline: 6-18 months per property

Requires: Traffic acquisition, content marketing, ad spend, proven revenue (3+ months), buyer verification on Empire Flippers / Acquire.com.

Realization: 15-30% of portfolio valuation on select properties

Requirements Checklist

What's built, what's needed, and what's on the horizon

Platform Infrastructure (Built)

✓

AI Domain Analysis Engine

Automated niche discovery, monetization model scoring, traffic estimation for {{ stats.analyzed }} domains

✓

Package Generation Pipeline

Brand identity, 16-section site copy, hero images, sales letters, theme engine — {{ stats.total_packages }} packages built

✓

33-Document Business Kit

Contracts, SOPs, financial projections, marketing plans, legal templates — full "business-in-a-box" document suite

✓

FTP/SFTP Deployment

One-click site deployment to any hosting provider with encrypted credentials

✓

Batch Processing (Mission Control)

500-domain batch analysis with 4 concurrent workers, crash recovery, dedup, real-time monitoring

✓

Valuation Engine

6 business models, traffic-based revenue projections, industry-standard multiples, per-domain and portfolio-level valuation

Revenue Pipeline (Needed Now)

!

Marketplace Listings (Flippa/eBay)

Manual listing of top 5-10 packages tonight at $297-497 BIN. Requires package export (ZIP) and compelling listing copy.

!

Payment Processing (Stripe)

Accept payments directly. Stripe Checkout for one-time purchases, subscriptions for SaaS tier. Required for self-hosted storefront.

!

Package Export (ZIP Download)

Downloadable ZIP with site files, brand assets, business docs, and deployment instructions. Critical for Flippa/eBay delivery.

!

Self-Hosted Storefront

Public-facing catalog page showcasing packages with pricing, previews, and direct purchase. Eliminates marketplace fees (10-15%).

Scale & Partnerships (Growth Phase)

→

Business Registration Partnerships

Integrate Tailor Brands, LegalZoom, or Incfile for LLC formation, EIN filing, registered agent services. Earn affiliate commissions per referral.

→

Hosting Automation

Auto-provision hosting for buyers. Partner with Hostinger, Cloudways, or similar with affiliate/reseller programs. Each package sale triggers hosting setup.

→

Automated Delivery Pipeline

Post-purchase: auto-deploy site, email brand kit, grant dashboard access, trigger business registration flow. Zero-touch fulfillment.

→

Traffic Generation Layer

SEO content automation, ad templates, social media starter packs. Moves packages from "starter kit" ($300-500) to "revenue-generating property" ($5K-50K+).

→

Subscription Tier (SaaS Revenue)

Monthly management subscription: hosting, updates, analytics dashboard, AI content refresh, support. Recurring revenue at $29-99/mo per site.

Target Customer Base

Who buys DFY businesses, what they pay, and how to reach them

Side-Hustle Seekers

Employed professionals wanting passive income. Budget: $200-500. Volume: Largest segment. Find them on eBay, Reddit r/sidehustle, r/entrepreneur, Facebook groups.

High Volume $200-500

First-Time Entrepreneurs

People who want to start a business but don't know how. Need everything handed to them: site, brand, docs, legal guidance. Budget: $300-1,000. Find on Flippa, Udemy, YouTube.

High Intent $300-1K

Portfolio Builders / Flippers

Buy starter sites, add content/traffic, flip for profit. Experienced, volume buyers. Budget: $100-500 per site, buy 10-50. Find on Flippa, domain forums (NamePros, DNForum).

Repeat Buyers $100-500 × many

Small Business Owners / Local

Dentists, plumbers, realtors who need a web presence. Will pay premium for professional-looking setup. Budget: $500-2,000. Find via Google Ads, local SEO, LinkedIn.

Premium Price $500-2K

Agency White-Label Clients

Marketing agencies reselling packages to their clients at 3-5x markup. Bulk buyers, recurring. Budget: $150-300/pkg wholesale. Find via agency partnerships, white-label directories.

B2B Channel $150-300 wholesale

International / Emerging Markets

Entrepreneurs in countries where $300 for a complete business package is a massive value proposition. Southeast Asia, Latin America, Africa. Volume play with lower price points.

Scale Market $100-300

Strategic Partnerships

Revenue-generating integrations that complete the "business-in-a-box" vision

Tailor Brands

Affiliate + Embed

LLC formation ($149+), EIN filing, registered agent, business licenses. Has both an affiliate program (commission per referral) AND an embed/API program that puts their tools directly in your platform.

Integration: Post-purchase flow → "Make it official" → Tailor Brands embed handles LLC + EIN. You earn affiliate commission on every registration.

Est. $30-75 commission per conversion

LegalZoom / Incfile

Affiliate

Full-service business formation. LLC ($0-149 + state fees), registered agent ($299/yr), operating agreements, business licenses. Well-known brand = higher conversion.

Integration: Referral links in business docs and post-purchase emails. Higher trust brand, slightly higher prices.

Est. $25-100 commission per conversion

Hostinger / Cloudways

Affiliate + Reseller

Web hosting for deployed sites. Hostinger has aggressive affiliate program (up to 60% commission). Cloudways offers reseller hosting for white-label. Auto-deploy Aura sites on purchase.

Integration: Already have Hostinger FTP credentials configured. Add affiliate links to hosting recommendations in packages.

Est. $50-150 commission per hosting signup

Stripe Atlas

Premium Tier

Full incorporation (Delaware C-Corp), bank account, Stripe payments, tax ID — $500 one-time. For serious buyers who want a fully operational business entity from day one.

Integration: Premium "Launch Ready" tier. Domain + package + legal entity + bank account + payment processing. All-in-one for $1,500-2,500.

Referral partnership potential

Google Workspace / Microsoft 365

Reseller

Professional email (name@theirdomain.com), cloud storage, productivity suite. Both have reseller/referral programs. Adds "professional" feel to the package.

Integration: Auto-provision professional email on domain purchase. Monthly recurring revenue via reseller markup.

$2-5/mo recurring per customer

Canva Pro / Design Tools

Affiliate

DIY brand customization tools. Buyers who want to modify their brand assets beyond what Aura generates. Canva affiliate program pays per Pro signup.

Integration: Include Canva template links in brand kit. Affiliate commission on Pro upgrades.

Est. $10-36 commission per conversion

Partnership Revenue Stack

If 10% of package buyers also register an LLC ($50 commission), get hosting ($75 commission), and sign up for email ($3/mo recurring): that's an extra $128+ per conversion on top of the package sale. At 100 sales/month, that's $12,800/mo in partnership revenue alone — before package prices.

Revenue Channels

Multiple monetization layers from the same infrastructure

1

Direct Package Sales

$297-997 per package via Flippa, eBay, self-hosted storefront

$297-997/sale

2

White-Label / Agency Wholesale

Agencies buy at $150-300, resell at $500-1,500 to their clients

$150-300/pkg bulk

3

Partnership Commissions

LLC formation, hosting, email, design tools — affiliate revenue per buyer

$50-150/referral

4

Managed Hosting (Subscription)

Monthly hosting + updates + analytics for deployed sites

$29-99/mo recurring

5

Premium Site Flips

Build select domains into revenue properties, sell at 24-48x monthly on Empire Flippers

$5K-50K+ per flip

6

Platform Licensing

License the Aura engine to other domain investors or agencies as a SaaS product

$299-999/mo SaaS

Risk Factors & Honest Assessment

What could prevent realization — and mitigations

HIGH

Traffic Acquisition Gap

Valuation assumes developed sites with traffic. Undeveloped domains have 1-5% of projected value. Without traffic, packages sell as "starter kits" at $200-500, not as businesses.

Mitigation: Price packages as DFY starter kits ($297-497) initially. Don't sell the valuation — sell the convenience. Traffic layer is a future upsell.

MEDIUM

Market Saturation for DFY Sites

Flippa and eBay have many DFY listings. Differentiation matters. The 33-document business kit, professional brand identity, and niche-specific content set Aura packages apart from basic WordPress themes.

Mitigation: Lead with the completeness angle — "everything you need except customers." Video walkthroughs, live site previews, and money-back guarantees increase conversion.

MEDIUM

AI Content Quality Perception

Buyers may discount AI-generated content. The "Legendary" generation pipeline mitigates this, but buyer perception is a factor.

Mitigation: Don't market as "AI-generated." Market as "professionally developed business package." The output quality speaks for itself. Human review of top-tier packages before listing.

LOW

Domain Value Concentration

Portfolio value may be concentrated in 10-20 premium domains while 200+ have marginal value. Top domains drive disproportionate portfolio valuation.

Mitigation: Identify and prioritize the top 20 domains by value. Build those out first. Use the long tail for volume sales at lower price points.

Bottom Line

The ${{ "{:,.0f}".format(stats.total_portfolio_value) }} portfolio valuation is the fully-developed ceiling — real, but contingent on building out domains into revenue properties. The immediately realizable value is in DFY package sales at $297-997, partnership commissions, and selective domain development. Conservative first-year target: ${{ "{:,.0f}".format(stats.analyzed * 350 * 0.3) }} (30% sell-through at $350 avg). The platform infrastructure to achieve this is built — the revenue pipeline is the next layer.

Portfolio Valuation Thesis