Comprehensive strategic analysis: what this platform is worth, how to monetize it in the next 90 days,
who to target, where to find them, and what the fastest path to $25k–$50k MRR looks like.
$12.1M
Portfolio Value
AI-estimated developed
252
Domains Analyzed
100% analysis rate
74
Packages Built
29% of portfolio
237
API Routes
10,140 lines of Python
$347k
Monthly Rev Potential
across full portfolio
9
Live Sites
deployed via SFTP
💰 Outright Sale Valuation
What This Platform Is Worth Today
No MRR = no ARR multiple. Asset sale framework applies. Comp: replacement cost $200k–$500k to build from scratch.
Low Scenario
$50k–$100k
Developer or agency buying a codebase head start. Treats it as a time-save, not a product.
▸ No sales process overhead
▸ GitHub repo + docs transfer
▸ Fastest close (days, not months)
Mid Scenario
$150k–$350k
Domain-adjacent startup or boutique acquirer. Buying IP + pipeline + proven workflow.
▸ Requires basic productization
▸ 2–4 week diligence period
▸ Likely includes transition support
High Scenario
$400k–$800k
Strategic buyer: Sedo, Namecheap, Afternic, or AI content company integrating domain-to-business pipeline.
▸ Requires MRR evidence ($5k+ helps)
▸ 30–90 day close process
▸ LOI + IP assignment + earnout
Valuation Killers — Address Before Any Sale Conversation
▸ Replit hosting — buyers price in migration cost ($10k–$40k)
▸ Zero revenue — can't apply any revenue multiple
▸ Single-tenant architecture — 3–6 months to multi-tenant
▸ No test coverage on core pipeline logic
▸ LLM API passthrough risk — no per-tenant cost controls
▸ No external API surface — limits integration value
🚀 Fastest Path to Revenue
50 Clients @ $500–$1k/Month = $25k–$50k MRR
The sweet spot: domain portfolio investors with 20–200 undeveloped domains. They understand ROI. $500/month is nothing if it 5x's their Flippa sale price.
MRR Build Projection
20 solo investors @ $197
$3,940
15 agencies @ $497
$7,455
10 pro investors @ $497
$4,970
5 agency @ $997
$4,985
2 enterprise @ $2,500
$5,000
52 clients · Mixed tier · Year 1 achievable
$26,350 MRR
1-30
Days 1–30: Warm Community Outreach
Post before/after domain package demos on NamePros.com (50k+ investors) and DNForum.com.
Target users with threads like "I have 50 domains, how do I make money?" — they are your exact customer.
DM the top 20 contributors in those forums with a free trial offer for 2 domains.
Identify top 50 Flippa sellers (those with 10+ active listings). Contact top Afternic/Sedo power sellers —
they already have domain portfolios and understand the value of developed assets.
Offer: "Give me 5 domains, I'll build full packages, you keep them regardless — I just want a testimonial."
5 free package trials = 5 case studies.
First 10 paying clients get 20% referral commission — they become evangelists in the exact communities you're targeting.
Each paying client likely knows 20+ domain investors.
Also: package resale angle — clients buy at $497/mo, resell individual packages to their own clients at $500–$2,000 each, making Aura an agency backend tool.
🎯 Target Markets
Who to Sell To
Four distinct segments, ranked by conversion speed. Start with #1, expand to #2, pitch #4 in year 2.
🏆 Primary · Fastest ROI
Domain Portfolio Investors
~10,000 serious investors globally (100+ domains each). Their domains sit undeveloped, losing value. A $497/month subscription that turns 30 domains into premium Flippa listings is a no-brainer if even 2 sell for $3,000 each.
~50,000 boutique agencies globally. They do client sites manually — Aura becomes a white-label backend. Agencies resell packages to clients at $1,500–$5,000, keeping most of the margin. Needs white-labeling (P2 feature).
Where to find them:
Agency owner Facebook groups · Indie Hackers · Twitter web design communities · Clutch.co agencies
$497–$997/mo
30–100 packages/mo
4–8 week sales cycle
💎 High Value · Low Volume
Domain Brokers
~500 professional brokers worldwide. They close $10k–$500k domain deals. A full business package included in their listing is a closing tool — it answers "what would I do with this domain?" before the buyer asks. ACV: $2k–$5k/month per broker.
Where to find them:
DNAB (Domain Name Association) · Sedo broker network · Afternic broker program · Grit Brokerage · Saw.com
$2k–$5k/mo ACV
10–20 packages/mo
6–12 week sales cycle
🏢 Enterprise · Year 2
Domain Registrars & Marketplaces
GoDaddy (21M customers), Namecheap (17M), Sedo, Afternic, Flippa. White-label API or revenue share model. This is a licensing play — $10M+ ARR potential if integrated into their domain development workflow. Requires multi-tenancy + SOC2.
Target contacts:
GoDaddy Ventures · Namecheap partnerships@namecheap.com · Flippa CEO Blake Hutchison · Sedo BD team
$25k–$100k/mo
White-label API
6–18 month close
💳 SaaS Pricing Model
Recommended Tier Structure
Usage-based (per domain package), not per-seat. LLM costs are predictable — every package costs $3–$8 in API fees at Legendary tier.
Starter
$197/mo
10 packages · Standard quality
10 packages/month
Brand + copy + hero image
Flippa listing copy
ZIP export
~75% margin
Most Popular
Professional
$497/mo
30 packages · Legendary protocol
30 packages/month
Legendary Protocol (GPT-4o)
Calculators + reference library
Priority queue + FTP deploy
~72% margin
Agency
$997/mo
100 packages · White-label
100 packages/month
White-label branding
Custom prompt templates
API access + webhooks
~60% margin
Enterprise
$2.5k–5k/mo
Unlimited · SLA · Dedicated
Unlimited packages
Multi-workspace isolation
SSO + SCIM provisioning
99.9% SLA + dedicated support
~65% margin
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⚔️ Competitive Landscape
Why Aura Wins
No competitor combines portfolio-scale batch processing with marketplace-native output. The pipeline depth is the moat.
Competitor
Price
Their Weakness vs Aura
Aura Advantage
Durable.co
AI site builder
$12/mo
Single site, no portfolio, no Flippa output, no business docs
500 domains at once
Framer AI
Designer builder
$15–20/mo
Designer-focused, no domain-to-business pipeline, no business docs
33 business docs
10Web
AI WordPress
$20–50/mo
WordPress only, no marketplace output, no domain valuation
Flippa/eBay native
Odys.co
Premium aged domains
Manual
Manual curation, no AI generation, sells domains not packages
Fully automated
Efty.com
Portfolio mgmt
$39/mo
Portfolio management only — no AI generation, no content creation